CUPRA debuts at the Paris Motor Show, continuing to accelerate its growth and demonstrate its full potential.
New entry-level specification broadens the Tavascan line-up to help bring CUPRA’s electrified range to more drivers.
The new all-electric CUPRA Raval has been crowned Car of the Year by The Sun. This is another major accolade for CUPRA’s gamechanger car, as more and more are hitting the streets of the UK following its launch in August of this year.
CUPRA has strengthened its commitment to one of the world's fastest-growing sports by becoming the Official Automotive Partner of LTA Padel, the national governing body for the sport in Great Britain.
Building on eight years of transformation, SEAT S.A. enters its next chapter with a clear ambition for growth and the flexibility to adapt to a rapidly changing automotive industry.
After making his mark in Formula E, Pepe Martí extends his journey with CUPRA KIRO for the 2026/27 ABB FIA Formula E World Championship.
CUPRA Raval joins CUPRA’s 5-star line-up alongside the Leon, Formentor, Born, Tavascan and Terramar, setting new safety benchmarks
GAMECHANGERS: The next generation of padel players documentary follows the journey of young talents from around the world as they compete for an opportunity that could transform their careers and help them reach the top of the sport.
One Shoreditch location. More than 1,000 fans. One electric takeover.
CUPRA extends its commitment to padel in the UK by becoming a Major Partner of the inaugural London Premier Padel P1 tournament, the country’s biggest professional padel event to date.
Operating profit rises by €84 million year on year, confirming that SEAT & CUPRA is moving in the right direction.
From Barcelona to Goodwood, CUPRA unleashes electrifying performance across all four days of the 2026 Goodwood Festival of Speed, on both stage and track.
The highly-anticipated CUPRA Raval has taken home Best Supermini at the 2026 Auto Express New Car Awards.
CUPRA has confirmed its debut at the Goodwood Festival of Speed in July 2026. While the 100% electric CUPRA Raval will be present as one of the key protagonists, the brand is preparing several unexpected announcements that will bring its impulse from Barcelona to Goodwood.
CUPRA has officially opened UK order books for the new Formentor VZ5, the latest high-performance addition to its best-selling crossover SUV range. Available to order from 9 June, the VZ5 represents the most powerful expression of the Formentor to date.
CUPRA takes customisation further with a comprehensive package developed in collaboration with ABT, hand-assembled at the CUPRA Racing Factory.
The Electric Urban Car Family enters production with four models from three brands, all Made in Spain, that are set to make electric mobility accessible across Europe.
CUPRA launches ‘University of the Streets’, with Nathy Peluso, Guitarricadelafuente, Kim Petras, Theodora, Lancey Foux and FC Barcelona players Vicky López, Pedri, Fermín López, Pau Cubarsí, Alejandro Balde and Ferran Torres as the main protagonists in a film where the streets take over the narrative and the CUPRA Raval emerges as the symbol of a new cultural movement.
CUPRA continues to challenge convention and as CUPRA-supported athlete and creator Tom Kopke claimed victory at the world-famous Cooper’s Hill Cheese Rolling Race for the third consecutive year.
Joost Kessels will lead SEAT & CUPRA’s Research and Development area from August 1, 2026.