CUPRA promises electrifying performance in Goodwood Festival of Speed debut

• From Barcelona to Goodwood, CUPRA brings its bold vision of performance and electrification to one of the world’s most celebrated motorsport stages
• The brand is preparing several announcements that will bring its impulse from Barcelona to Goodwood and beyond
• Making its Festival of Speed debut, CUPRA will take on the legendary hill climb, showcasing the unconventional challenger spirit that defines the brand
• The all-electric CUPRA Raval will take centre stage showcasing the brand’s vision for the future of urban mobility and electrified performance

Download the key visual here.

CUPRA has confirmed its debut at the Goodwood Festival of Speed in July 2026. While the 100% electric CUPRA Raval will be present as one of the key protagonists, the brand is preparing several unexpected announcements that will bring its impulse from Barcelona to Goodwood.

Unconventional, design-led and performance driven, CUPRA is a perfect fit for the legendary British motorsport event, held every year in the parkland surrounding Goodwood House in West Sussex.

While the all-electric urban CUPRA Raval will take centre stage, CUPRA will turn Goodwood into a celebration of its bold Barcelona-born characters. Bringing its unique blend of electrifying performance, progressive design and challenger spirit to life through product reveals, special guests and dynamic action, with two very special models taking on the hill across all four days.

General public and international media are invited to Goodwood Festival of Speed on 9 July, where CUPRA will showcase its latest innovations in performance and electrification.

The Goodwood Festival of Speed runs from Thursday 9^th to Sunday 12^th July 2026.

Change needs drivers — and CUPRA believes real progress comes through radical disruption, by defying expectations and challenging conventions. Since its launch in 2018, the brand has transformed the automotive industry as an instigator of creativity and an agitator for change.

In just seven years, CUPRA has launched seven models and sold over 1 million vehicles globally. Every CUPRA model is restlessly expressive, design led, and performance driven. Its fully-fledged portfolio includes the CUPRA Ateca, the first car to ever feature the CUPRA badge; the CUPRA Leon, redesigned and enhanced as a standalone CUPRA model; the CUPRA Formentor, the first car to be developed exclusively by the brand and the company’s best-selling vehicle to date; the CUPRA Born, the brand’s first 100% electric vehicle; the CUPRA Tavascan, an all-electric SUV coupe; and the CUPRA Terramar, the brand’s sporty SUV. In 2026, the CUPRA Raval, the brand’s radical interpretation of the electric urban car, will join its lineup. 

CUPRA is more than a car. It’s a conviction. The CUPRA Tribe is made up of a team of ambassadors who push back against convention and past the boundaries that hold others back, with members including Spain’s most decorated Olympian, Saúl Craviotto; film director J.A. Bayona; German goalkeeper Marc ter Stegen; and two-time Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas. Obsessive about elevating emotion on and off the road, CUPRA is also FC Barcelona's official automotive and mobility partner, the Premier Padel Tour's premium sponsor and is also proud to participate in the Formula E racing competition with Kiro Race Co.

www.cupraofficial.com 

About Goodwood Festival of Speed presented by Mastercard
First staged in 1993, Goodwood Festival of Speed presented by Mastercard is the world’s largest automotive garden party; set against the spectacular backdrop of Goodwood House in West Sussex, UK. Over 600 cars and motorcycles spanning the phenomenal history of motoring and motorsport take part along with legendary figures from the automotive world. Highlights include Future Lab presented by Randox, Forest Rally Stage presented by Subaru, Supercar Paddock, F1 Pit Lane, Drivers’ Club, GAS Arena and Cartier Style et Luxe Concours d’Elegance.

Chris Mease, Head of PR and Communications
07586 058302; chris.mease@seatcars.co.uk

Laura Reeder, PR Manager
07881 227608; laura.reeder1@seatcars.co.uk

Holly Williams, Events, Partnerships and Internal Engagement Manager
07738 897319; holly.williams@seatcars.co.uk

Katie Duguid, Press Fleet Manager
07983 537247; katie.duguid@seatcars.co.uk

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.