SEAT

SEAT & CUPRA continues its positive trend, posting an operating result of €122 million in H1 2026

Operating profit rises by €84 million year on year, confirming that SEAT & CUPRA is moving in the right direction.

2 months ago

SEAT & CUPRA plant in Martorell starts production of CUPRA Raval and Volkswagen ID. Polo, leading a new era of mobility in Europe

The Electric Urban Car Family enters production with four models from three brands, all Made in Spain, that are set to make electric mobility accessible across Europe.

4 months ago

Joost Kessels takes on responsibility as Chief Development Officer of SEAT & CUPRA

Joost Kessels will lead SEAT & CUPRA’s Research and Development area from August 1, 2026.

4 months ago

SEAT & CUPRA begins series assembly of battery systems as another step towards the launch of the CUPRA Raval

The battery systems assembled in Martorell will power the CUPRA Raval and the Volkswagen ID.Polo, the two electric models to be produced at this facility.

6 months ago

SEAT refreshes the new Ibiza and new Arona with vibrant exterior colours

The new SEAT Ibiza and SEAT Arona arrived on the market in January 2026, with a refreshed exterior, a refined interior and a stronger overall value proposition. At launch, both models offered a palette of seven exterior colours, including the exclusive Onyric colour.

6 months ago

New Model

BRAND GROUP CORE ON TRACK DESPITE SPECIAL ITEMS; NEW STEERING MODEL GIVES ADDITIONAL BOOST IN 2026

The Volkswagen Group’s Brand Group Core (BGC) implemented its strategic goals as planned in 2025 – and reported an operating result of 6.8 billion euros – close to the prior year level despite significant negative special items. Adjusted for additional expenses for restructuring, the diesel issue and U.S.

7 months ago

Join SEAT & CUPRA’s 2026 Annual Media Conference

SEAT & CUPRA will present its financial results for 2025 and share the strategic priorities for the company’s future on a livestream broadcasted on Thursday, 12 March, at 12pm CET. The event will be led by Markus Haupt, CEO of SEAT & CUPRA, and Patrik Andreas Mayer, Executive Vice-President for Finance and IT at SEAT & CUPRA, who will be available for virtual group interviews in different languages for the registered press from 13:15pm CET.

7 months ago

Awards & Events

Learning from data: Volkswagen Group launches Europe-wide initiative for greater road safety

The Volkswagen Group is committed to further enhancing safety for all road users across Europe. Building on successful experiences in Germany, the Group aims to expand its programme for utilising sensor and image data from customer vehicles to around 40 European countries as well as the UK.

9 months ago

Safety & Recalls

SEAT & CUPRA BREAKS ALL-TIME SALES RECORD IN 2025 DESPITE INDUSTRY HEADWINDS

SEAT & CUPRA set a new sales record in 2025, delivering 586,300 vehicles despite a challenging global automotive environment - a 5.1% increase on 2024 (558,200) and surpassing the previous record of 574,100 set in 2019.

9 months ago

SEAT IBIZA AND ARONA: FROM THE FIRST DROP TO THE PERFECT COLOUR

How many colours are there in the world? Although experts estimate that the human eye can perceive between 7 and 10 million different variations, there’s no real way of knowing the exact number. Due to the combinations of light and its wavelengths, in theory there are infinite possibilities.

9 months ago

Product Update

SEAT & CUPRA reaffirms its commitment to sustainability with the launch of its Circular Economy Hub in Zona Franca

SEAT & CUPRA reinforces its pledge to sustainability with the launch of the new Circular Economy Hub, a circular economy plant in Barcelona’s Zona Franca. As part of its transformation process, the company has adapted its facilities to establish a vehicle dismantling centre and a parts and components recovery and recycling hub.

Sustainability

SEAT & CUPRA CELEBRATES THE OPENING OF THE BATTERY ASSEMBLY PLANT, A KEY MILESTONE IN THE FINAL STRETCH OF ITS TRANSFORMATION TO ELECTRIFICATION

SEAT & CUPRA has put its battery system assembly plant into operation at the Martorell factory, a crucial milestone in the transformation of the company and of the country, as it positions Spain as a hub for electromobility in Europe.

SEAT STARTS PRODUCTION OF THE NEW IBIZA AND ARONA AT ITS FACTORY IN MARTORELL

Production of the new SEAT Ibiza and SEAT Arona has begun, with the first cars ready to arrive on the market in January 2026. Designed, developed and produced at SEAT’s state-of-the-art Martorell facilities in Barcelona, these new versions come with refreshed design, updated interiors, a choice of efficient TSI engines, enhanced standard equipment and advanced safety features.

BRAND GROUP CORE: CROSS-BRAND STEERING MODEL FOR PRODUCTION REACHES IMPLEMENTATION PHASE

The Brand Group Core within the Volkswagen Group – the organisational unit including the volume brands Volkswagen, Škoda, SEAT & CUPRA and Volkswagen Commercial Vehicles – is strategically reorienting its production and establishing a high-performance regional production network.

SEAT & CUPRA appoints Daniel Cortina as General Secretary and Strategy Director and Arantxa Alonso as Corporate Quality Director

SEAT & CUPRA has announced two internal promotions that reinforce its commitment to shaping the future and delivering customer delight. Daniel Cortina has been named General Secretary and Strategy Director for SEAT & CUPRA, where he will lead the global strategy, preparing the company to capture future growth opportunities and address upcoming challenges for both brands.

SEAT S.A. advances electrification and CUPRA growth in Q1–Q3 2025 despite external headwinds

SEAT S.A. continues to navigate a complex landscape in 2025, as reflected in the company's financial results for the period between January and September. Despite higher sales revenue, the company’s operating profit declined compared with the same period in 2024, mainly due to the sales mix; EU tariffs on the CUPRA Tavascan, manufactured in China; and product costs.

A press for the new era of mobility

The road to electrification takes a lot of different aspects into consideration. The transformation can be seen in the design of the models, in staff training, and also in the modernisation of facilities and processes. This is the case with the new PXL press at the SEAT and CUPRA plant in Martorell, which is more efficient, powerful and connected.

Technology

SEAT UNVEILS THE NEW IBIZA AND ARONA: REFRESHED DESIGN, UPGRADED INTERIORS, AND EVEN GREATER VALUE

Marking its 75th anniversary, SEAT is entering an exciting new chapter by refreshing two of its most popular models – the Ibiza and the Arona. These updates not only celebrate the brand’s heritage but also reinforce its commitment to accessible mobility.

New Model

Markus Haupt confirmed as Chief Executive Officer of SEAT and CUPRA

The Supervisory Board of SEAT and CUPRA, chaired by Thomas Schäfer - Member of the Board of Management of Volkswagen AG, Brand Group Core, and CEO of the Volkswagen brand - has appointed Markus Haupt as the new Chief Executive Officer of SEAT and CUPRA, effective immediately.

1 year ago