SEAT STARTS PRODUCTION OF THE NEW IBIZA AND ARONA AT ITS FACTORY IN MARTORELL

• Designed, developed and produced at SEAT's state-of-the-art Martorell facilities in Barcelona, both models will be launched in January 2026
• The Martorell facilities are advancing to become a flexible, multi-brand plant, equipped with all the necessary technologies for the customers
• The new SEAT Ibiza and Arona continue to raise the bar in their respective segments with vibrant design and advanced technology
• These two models are already available in most markets’ car configurators

Milton Keynes, 10/12/2025. Production of the new SEAT Ibiza and SEAT Arona has begun, with the first cars ready to arrive on the market in January 2026. Designed, developed and produced at SEAT’s state-of-the-art Martorell facilities in Barcelona, these new versions come with refreshed design, updated interiors, a choice of efficient TSI engines, enhanced standard equipment and advanced safety features.

“The SEAT Ibiza and Arona are true success stories, fundamental to our line-up and the brand’s growth. As two of the SEAT’s most iconic models, they have played a key role in driving urban mobility and have been essential to the brand’s success,” said Markus Haupt, CEO of SEAT & CUPRA. “The start of production of these vehicles represents an important milestone for our factory in Martorell which is advancing to become a flexible, multi-brand plant, equipped with all the necessary technologies to build cars that offer a wide range of choices for our customers,” he added.

“The production of the Ibiza and Arona reinforces Martorell's position as a plant ready to face the challenges of the future,” said Jose Arreche, Director of the SEAT & CUPRA plants in Martorell and Barcelona. “This milestone reflects the extraordinary effort of our entire team to ensure that both models hit the streets at the beginning of 2026. At the same time, we have enhanced our production processes, delivering greater precision and efficiency to guarantee the highest quality standards,” he added.

SEAT, stronger than ever
The arrival of new versions of the SEAT Ibiza and SEAT Arona show how the brand is expanding its offer to give drivers a wider range of options following a strategy that will see the entire SEAT lineup renewed with electrified options by 2028, starting with mild-hybrid versions of the Ibiza and Arona in 2027, followed by a full hybrid powertrain for the SEAT Leon in 2028 and subsequent updates to the Leon and Leon Sportstourer in 2029.

SEAT remains firmly committed to its dealerships and customers, with more than 1,400 sales points and 3,000 service points worldwide, offering competitive service and maintenance, attractive insurance packages and comprehensive warranty coverage. Meanwhile, a refreshed visual identity offers an updated colour palette, keeping SEAT vibrant, relevant and closely connected with its audience.

The SEAT Ibiza and Arona take a step forward
The new SEAT Ibiza and Arona continue to raise the bar in their respective segments with vibrant design and advanced technology. Both vehicles take a step forward, based on three fundamental pillars: a refreshed exterior, a refined interior and a stronger overall value proposition.

The SEAT Ibiza is a true icon of its segment. Since its debut in 1984, it has sold over 6 million units across five generations, constantly evolving, adopting new ideas, and projecting a youthful and creative spirit. A vehicle that has grown with its customers, connected with the world and kept pace with life.

Meanwhile, the SEAT Arona urban SUV has won over a large number of customers since its launch in 2017. With over 750,000 units sold, it's the perfect vehicle for drivers looking for a dynamic and youthful SUV ready to tackle any challenge, both in and out of the city, thanks to its compact exterior dimensions, spacious interior and trunk, advanced technology, and impressive agility.

The new SEAT Ibiza and Arona are now available in the SEAT car configurator in nine key markets, including Spain, France, Italy, Germany and the UK.

Notes to editor:

About SEAT
SEAT is one of Spain’s most iconic and recognisable international brands. Founded 75 years ago, SEAT cars have been part of people’s lives for generations. With eye-catching designs created in Barcelona, SEAT is the gateway to new clients for the Volkswagen Group.

The SEAT brand currently offers models from the most efficient, traditional combustion powertrains to mild and plug-in hybrids: the SEAT Ibiza, the brand’s youthful car; SEAT Arona, a versatile urban SUV; the SEAT Leon and Leon Sportstourer, the spacious and sporty compact cars; and the SEAT Ateca, the SUV with modern and striking design.

For more information, please contact:

Chris Mease, Head of PR & Communications
07586 058302; chris.mease@seatcars.co.uk

Kate Arding, PR Manager
07500 689543; kate.arding@seatcars.co.uk 

Holly Williams, Events and Internal Communications Manager
07738 897319; holly.williams@seatcars.co.uk

Katie Duguid, Press Fleet Manager
07983 537247; katie.duguid@seatcars.co.uk

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.