SEAT refreshes the new Ibiza and new Arona with vibrant exterior colours

• From launch, the new SEAT Ibiza and SEAT Arona featured a palette of seven exterior colours, including the exclusive Onyric colour.
• Two additional vibrant colours are now added to the palette: Liminal and Hypnotic, bringing even more personality to both models.
• These new colours underline the evolution of SEAT’s design language, with a focus on personalisation and a stronger emotional connection with users.

The new SEAT Ibiza and SEAT Arona arrived on the market in January 2026, with a refreshed exterior, a refined interior and a stronger overall value proposition. At launch, both models offered a palette of seven exterior colours, including the exclusive Onyric colour.

The range now grows with two new vibrant colours: Liminal and Hypnotic, adding even more personality. This update strengthens SEAT’s visual identity across the Ibiza and Arona and reinforces their youthful character.

LIMINAL AND HYPNOTIC: FRESH COLOURS FOR A STRONGER IDENTITY
These two new colours further define the personality of both models:

• Liminal: an expressive red that brings energy and visual strength, suited to the character of both models
• Hypnotic: a vibrant yellow that highlights the freshness and youthful attitude of these cars

These colours are more than new options on the palette. They reflect the ongoing evolution of SEAT’s design language, a greater focus on personalisation, and the growing importance of visual differentiation in the urban segment.

STRONG PERFORMANCE FOR SEAT’S URBAN MODELS 
The design refresh comes at a moment of strong performance for SEAT’s urban models.

In 2025, the SEAT Ibiza was the brand’s best‑selling model with 94,800 units, followed by SEAT Arona, with 72,400 units.

In early 2026, both models continue to perform strongly. In Spain for instance, the SEAT Ibiza led the market in the first two months with 4,505 units, its first time at the top in almost eight years, while the SEAT Arona ranked seventh with 3,340 units.

Designed, developed, and produced at SEAT’s Martorell facilities in Barcelona, both models play a central role in SEAT’s strategy built around Product, Dealers, and Communications.

Under Product, the entire SEAT range will be renewed with electrified options by 2028 - starting with mild-hybrid versions of the Ibiza and Arona in 2027, followed by a full hybrid powertrain for the SEAT Leon in 2028, and further updates to the Leon and Leon Sportstourer in 2029.

ENDS

SEAT is one of Spain’s most iconic and recognisable international brands. Founded 75 years ago, SEAT cars have been part of people’s lives for generations. With eye-catching designs created in Barcelona, SEAT is the gateway to new clients for the Volkswagen Group.

The SEAT brand currently offers models from the most efficient, traditional combustion powertrains to mild and plug-in hybrids: the SEAT Ibiza, the brand’s youthful car; SEAT Arona, a versatile urban SUV; the SEAT Leon and Leon Sportstourer, the spacious and sporty compact cars; the SEAT Ateca, the SUV with modern and striking design.

For more information, please contact: 

Chris Mease, Head of PR & Communications
07586 058302; chris.mease@seatcars.co.uk 

Kate Arding, PR Manager  
07500 689543; kate.arding@seatcars.co.uk   

Holly Williams, Events and Internal Communications Manager
07738 897319; holly.williams@seatcars.co.uk  

Katie Duguid, Press Fleet Manager
07983 537247; katie.duguid@seatcars.co.uk  

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.