DS AUTOMOBILES EXPANDS ITS PRESENCE IN GOLF WITH NEW AMBASSADOR ANTOINE ROZNER AND BY BECOMING TITLE PARTNER OF THE ITALIAN OPEN

• DS Automobile has become title partner of the Italian Open, now to be known as DS AUTOMOBILES 83rd OPEN D’ITALIA, a major event on the DP World Tour that brings together elite professional golfers and a wide audience 
• DS Automobiles is expanding its involvement in golf after announcing its partnership with the FedEx Open de France and the French Golf Federation
• Antoine Rozner, a leading French golfer, is joining DS Automobiles as brand ambassador

DS Automobiles is strengthening its presence in professional golf by becoming title partner of the Italian Open, now named the DS AUTOMOBILES 83^rd OPEN D’ITALIA, expanding partnerships with key tournaments and federations, and welcoming leading golfer Antoine Rozner as brand ambassador.

Through these partnerships, DS is establishing a strong presence at the heart of the world’s greatest golf competitions, aligned with its core values of excellence, precision and elegance.

DS AUTOMOBILES 83^RD OPEN D’ITALIA: a special setting for a premium signing

Circolo Golf Torino, La Mandria, one of Italy’s most iconic courses, will host the 83rd Italian Open from 25th to 28th June 2026.

For this edition, DS Automobiles lends its name to the competition – DS AUTOMOBILES 83^RD OPEN D’ITALIA – marking a key moment on the DP World Tour calendar.

Bringing together top international players competing for a $3 million prize fund, the event offers the Brand a unique platform to showcase its expertise and attention to detail, while expanding its presence in a high-level environment through:

• The presence of various DS Automobiles models on site and in the middle of the village
• Premium reception and hospitality areas
• Entry of DS Automobiles teams in Pro-Am (competition taking place alongside the DS AUTOMOBILES 83^RD OPEN D’ITALIA, including a professional golfer and two or three amateurs in each round)
• Provision of a fleet of vehicles to support players and guests

Each point of contact with the public will be designed as an experience, faithful to the French art of travel and the ethos of DS Automobiles.

“This title partnership is part of a global strategy that we have built around three complementary pillars: international visibility, territorial anchoring and exclusive experiences. The DS Automobiles presence at the biggest golf competitions gives us global media exposure and allows us to address an audience that is perfectly in line with the spirit and values of our brand.”

Bastien Schupp, DS Automobiles Marketing and Communications Director

Antoine Rozner, new DS Automobiles ambassador

As part of its growing commitment to golf, DS Automobiles announces Antoine Rozner as brand ambassador. A key figure in French golf, playing on the DP World Tour and the PGA TOUR, Antoine has established himself as one of the few French players consistently performing at the highest level. Winner of the 2020 Golf in Dubai Championship, the Commercial Bank Qatar Masters in 2021 (with a decisive 18-metre putt) and the 2022 AfrAsia Bank Mauritius Open, he represents a path of excellence based on performance, precision and control.

Following a standout 2024 season, with seven top 10 finishes and a 15^th place at the Race to Dubai, he continues to strengthen his position on the international scene, including a top 10 finish at the 2026 Qatar Masters. His style of play, precise, thoughtful and elegant, naturally reflects the core values of DS Automobiles: innovation, excellence and refinement. With a modern and inspiring image, Antoine carries the brand’s premium and avant-garde vision effortlessly around the world.

“I am delighted to be associated with a brand like DS Automobiles, which embodies French innovation and excellence. Golf is a precision sport where every detail counts, and I find  this same requirement in the world of DS. This partnership was a natural fit around strong common values.”

Antoine Rozner, French golf professional and DS Automobiles Ambassador

The DS Trophy: 80 golf events across France supported by DS Automobiles 

Committed to the world of professional golf, DS Automobiles also engages with golfers across France through the DS Trophy*, which embodies the brand’s DNA at national level.

Launching next month, the 9^th edition marks a new milestone, with more than 80 events organised across the country, compared to 45 in 2025.  Designed as a global experience, the DS Trophy* goes beyond the sporting framework to offer:

• Moments of warmth and sharing
• Discovery of the DS Automobiles world
• Exclusive experiences, including the biggest international competitions

Through these initiatives, DS Automobiles builds a direct, human and lasting relationship with golf enthusiasts, bringing them closer to the brand, from leading European tournaments to courses across France.

ENDS

Notes to editors:

*DS TROPHY More information on www.tropheegolfdsautomobiles.fr

PHOTOS TO DOWNLOAD from the following link: 

https://sharing.oodrive.com/share-access/sharings/QqQi0as5.YqqSq9z8

PRESS CONTACTS

Krystyna Perry - 07710 062783 – krystyna.perry@stellantis.com – Head of PR 

Manesh Taank – 07841 569038 – manesh.taank@stellantis.com – PR Manager

ABOUT DS AUTOMOBILES

Founded in Paris in 2014, DS Automobiles is a premium brand aiming to embody the French art of travel. Thanks to an exceptional heritage, exemplified by the 1955 DS and enriched by the wealth of French culture, DS Automobiles offers a global and diverse range with DS 3, N° 4, N°7 and N°8.

Designed for clients seeking something different, who want to travel the world and enjoy every moment, DS creations stand out through their charismatic style, interior refinement, sophisticated technology and first-class comfort. Combined with a suite of bespoke services, they offer a unique brand experience before, during and after each journey.

With numerous records since its entry into Formula E in 2015, including two double teams’ and drivers’ titles, DS Automobiles is at the forefront of electrification and sells each of its models in an electrified version. The brand offers 100% electric drivetrains as well as self-charging and plug-in hybrids with up to 350hp and four-wheel drive. In 2025, DS Automobiles is accelerating its transition to electric by launching N°4 with up to 279 miles of range, N°7 with up to 460 miles of range and N°8, the new DS flagship providing up to 466 miles of range.

With presence in 40 countries, the DS brand has an exclusive distribution network that includes nearly 450 DS STORES around the world.

Follow news from DS internationally on www.dsautomobiles.co.uk    @ds_uk