DS AUTOMOBILES AT THE 2026 PARIS MOTOR SHOW: ‘PARIS FEVER’

• From 13 to 18 October 2026, DS Automobiles will welcome the public to the Paris Motor Show in Hall 4

• Covering an area of nearly 570 m², the DS stand has been conceived as a setting imbued with freshness and modernity, just like the brand’s young and refreshed range

• The 91^st Paris Motor Show will showcase the future design language of DS through the launch of a unique, exploratory concept car

• Visitors to the stand will be able to immerse themselves in the world of DS and enjoy exclusive, immersive and personalised experiences including a demonstration of craftsmanship from a DS Master Saddler, an immersive virtual reality experience transporting visitors to a SailGP race day, to an exhibition and sale of original sketches by DS designers

• DS Expert Advisers will be on hand to give personalised advice and assist visitors who would like to know more about the DS model range

• The DS Automobiles press conference will be held on Monday 12 October at 10:25 CEST on the brand’s stand

DS Automobiles is inviting the public to the Parc des Expositions at Porte de Versailles in Paris for the latest edition of the Paris Motor Show. Located in Hall 4, the DS stand reflects the brand’s renewed identity through a stand designed to demonstrate the expertise DS Automobiles.

“Paris is a particularly important event for DS Automobiles. With DS N°7, we’re launching our new flagship and entering a new phase for the brand. A car designed to travel differently, in unparalleled comfort and serenity, where technology is there above all to simplify life and make each journey more enjoyable.

But DS must not just follow the established rules. It is up to us to create our own. This is also what we will show at the Paris Motor Show with a concept that explores an even bolder, more personal and decidedly different vision for the Brand.”

Xavier Chardon, DS Automobiles CEO

A surprise that will give Paris a ‘fever’

At the heart of the stand beneath the dome, a striking concept from DS Automobiles promises to turn heads and ignite a sense of ‘Paris Fever’. Showcasing a bold vision of the brand’s future design direction, it will be a powerful statement for DS Automobiles at the motor show.

As part of this display, DS Automobiles will offer a unique digital experience. A dedicated app will allow visitors to create personalised selfies alongside the concept, selecting from a range of colour and trim finishes before saving and sharing their unique creations.  

Six production models showcase a modern and renewed range

Alongside the concept car offering a glimpse into the brand’s future, six production models will showcase the renewed face of DS Automobiles. DS N°8, the brand’s 100% electric flagship, will be accompanied by three N°7 models allowing visitors to explore different versions of the new SUV as it enters its launch phase. DS 3 Maison Sarah Lavoine will bring its distinctive character, while N°4 will complete this showcase the model range.

The new face of DS Automobiles on a stand that’s nearly 570 m²

Designed as an open, elegant and calming space, the DS stand combines carefully selected high-quality materials within an architecture defined by free-flowing lines. Inspired by a spirit of design and calm, it is centred around a striking illuminated dome, the focal point of the stand, while an elevated mezzanine provides an exclusive space for hosting guests.

DS Expert advisers will be available to answer questions and provide information on offers available exclusively during Paris Motor Show. Visitors interested in purchasing a N°7 will also have the opportunity to test drive the new model during the motor show

Meet the DS Master Upholsterer and discover design sketches in the DS boutique

Visitors will have the opportunity to experience the craftmanship of a DS Automobiles Master Upholsterer. Throughout the show, they will demonstrate the skill and techniques that shape the interiors of DS designs, from material selection, cutting and stitching to the finishing touches. Visitors will be invited to try their hand at selected elements of the craft alongside them.

The DS Boutique will continue the journey in the brand’s world with a specially curated selection of items. Original sketches by DS designers will be available to purchase, each a unique piece and a work of art in its own right. The collection will highlight the earliest concepts sketched on paper to the final lines that express DS Automobiles design.

Experience the intensity of a SailGP race day

As a partner of the French SailGP team, DS Automobiles will invite visitors to immerse themselves in the excitement of a SailGP race through a virtual reality experience. Using VR headsets, visitors will be transported to the heart of the action and experience the adrenaline and intensity that drive the world’s fastest sailing competition.

The experience will place visitors both in the stands with the fans and on board the F50 catamarans, capable of reaching speeds of more than 62mph, including that of the DS Automobiles SailGP Team France, which reached a record speed of 66.87mph during the Sassnitz Grand Prix in Germany last August. A unique opportunity to experience the emotion, precision and quest for performance that unites DS Automobiles and SailGP.

The stand will also host a series of special events, including musical entertainment throughout the week. On Tuesday 13 October at 17:00 CEST Étienne de Crécy will perform live at the heart of the DS stand. On Thursday 15 October at 19:00 CEST MYD will take to the stage. Both artists are recognised internationally for their contemporary electronic music, bringing additional energy and atmosphere to the DS stand.

ENDS

NOTES TO EDITORS

DS Automobiles press conference

Monday 12 October 2026 at 10:25 CEST – Hall 4, stand A11

DS Automobiles spokespeople available for interviews:

Xavier Chardon, DS Automobiles CEO

Thierry Metroz, Design Director

Emmanuel Schaeffer, Product Manager for DS Production Cars

Alain Descat, Director DS France

PRESS CONTACTS

Krystyna Perry – Head of PR DS Automobiles UK krystyna.perry@stellantis.com 07710 062 783  

Manesh Taank – PR Manager DS Automobiles UK manesh.taank@stellantis.com 07841 569 038  

ABOUT DS AUTOMOBILES

Founded in Paris in 2014, DS Automobiles is a premium brand aiming to embody the French art of travel. Thanks to an exceptional heritage, exemplified by the 1955 DS and enriched by the wealth of French expertise, DS Automobiles offers a global and diverse range with DS 3, N° 4, N°7 and N°8.

Designed for clients seeking something different, who want to travel the world and enjoy every moment, DS creations stand out through their charismatic style, interior refinement, sophisticated technology and first-class comfort. Combined with a suite of bespoke services, they offer a unique brand experience before, during and after each journey.

With numerous records in Formula E between 2015 and 2026, including two double teams’ and drivers’ titles, DS Automobiles is at the forefront of electrification and sells each of its models in an electrified version. The brand offers 100% electric drivetrains as well as self-charging and plug-in hybrids with up to 350hp and 4-wheel drive. In 2025, DS Automobiles is accelerating its transition to electric by launching N°4 with up to 279 miles of range, N°7 with up to 459 miles of range and N°8, the new DS flagship providing up to 466 miles of range.

Present in nearly 40 countries, the DS brand has an exclusive distribution network that includes 420 DS STORES around the world.

Follow news from DS internationally on www.dsautomobiles.com    @ds_automobiles

Follow news from DS on www.dsautomobiles.co.uk @DS_UK