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Smart
IT’S BACK. THAT’S BIG. The All-Electric smart #2 Makes Its World Premiere at the Paris Motor Show
The all-electric smart #2 celebrates its World Premiere at the Paris Motor Show, bringing smart’s iconic two-seater city car into a new electric era. Styled by the Mercedes-Benz Global Design Team, the fully realised production model brings “Love, Pure, Unexpected” to life, joined by the exclusive…
1 week ago
New Model
Smart
It’s Back: smart Previews the Advanced Engineering Behind the All-Electric smart #2
It’s Back. smart hosted an exclusive Tech Workshop within an immersive “smart City” in Beijing, offering a deep dive into the advanced engineering and technologies behind the all-electric smart #2. Developed specifically for smart’s ultra-compact two-seater, the purpose-built Electric Compact…
3 weeks ago
New Model
Smart
smart Redefines the Premium Mid-Size SUV Segment in Australia with the All-New smart #5
The smart #5 officially launches in Australia, introducing the brand's most advanced flagship SUV with compelling pricing starting from AU$58,900 . Featuring cutting-edge 800-volt battery technology, the smart #5 enables ultra-fast DC charging from 10% to 80% in less than 18 minutes and delivers up…
1 month ago
New Model
Smart
smart Officially Enters Argentina, Celebrating its 41st Market and Expanding its Global Footprint
smart officially launches the award-winning smart #1 and #3 in Argentina smart officially launches the award-winning smart #1 and #3 in Argentina , opening a new chapter for the brand. In partnership with Prestige Auto S.A.U., smart will provide a blend of premium electric offerings, dedicated…
1 month ago
Heritage & Lifestyle
Smart
smart Expands Collaboration with Sennheiser to Elevate Premium Audio Experiences in the Upcoming smart #2
Building on their successful global collaboration, smart and Sennheiser are extending the premium audio experience to the brand's newest model smart #2. Selected lines of the city two-seater will be equipped with a 7-speaker Sennheiser Sound System . Driven by a shared commitment to premium…
1 month ago
Heritage & Lifestyle
Smart
It’s Coming Back: smart #2 Takes to the Streets Through a Global Mural Campaign
Bringing its “Change of Perspectives” philosophy to the streets, smart surprises the public with an unexpected first glimpse of the all-electric smart #2 through an expansive contemporary mural art show . Continuing a rich legacy of artistic co-creation, bespoke murals across Shanghai, Hong Kong…
2 months ago
Electric & Hybrid
Smart
On the Road to Paris: smart #2 Undergoes Global Testing Ahead of World Premiere
The all-electric smart #2 is currently undergoing an extensive global testing programme ahead of its highly anticipated world premiere at the Paris Motor Show this October.
3 months ago
New Model
Smart
smart Achieves 8% H1 Sales Increase with an Expanding Premium Lineup and Accelerated Global Footprint
smart achieved a solid 8% year-over-year sales increase in the first half of 2026, driven by strong global demand, and hit the milestone of 41 global markets and more than 700 sales outlets.
3 months ago
Electric & Hybrid
Smart
smart Unveils Interior Design Concept and ECA Platform Details for The Upcoming smart #2
Following its highly acclaimed global debut at the Global Brand Event in Beijing, the smart Concept #2 arrives in Rome to showcase the design and technical direction of a purpose-built two-seater.
3 months ago
Design & Concept
Smart
Expanding the Premium Product Portfolio smart Launched the #6 EHD First in the Chinese Market
With a starting price of RMB 177,900, the smart #6 EHD premium fastback sedan officially launched first in the Chinese market, marking a strategic expansion of the brand's product portfolio.
4 months ago
New Model
Smart
smart Enters Argentina, Marking Its 41st Market in Accelerated Global Expansion
smart officially announces its return to Argentina, expanding its global business footprint to 41 countries and regions in partnership with Prestige Auto S.A.U.
4 months ago
Heritage & Lifestyle
Smart
smart Showcases Expanded Premium Family at Auto Beijing 2026, Featuring Concept #2 and Launching Pre-orders for #6 EHD
smart is showcasing its comprehensively expanded premium vehicle lineup at Auto Beijing 2026 (Booth E404) from today. The smart Concept #2 makes its auto show debut, presenting a new vision for the...
5 months ago
New Model
Smart
smart Debuts Concept #2 and Celebrates World Premiere of #6 EHD at Global Brand Event with “Change of Perspectives”
Challenging the world to embrace a "Change of Perspectives", smart accelerates its dynamic portfolio and strategic brand expansion at Global Brand Event held in Beijing. Concept #2 makes its global...
6 months ago
New Model
Smart
Change of Perspectives: smart Previews New Two-Seater Design with Concept #2 and Premieres #6 EHD
smart releases first design impressions of the two-seater Concept #2, providing an exciting outlook on the reinvention of an urban icon with the upcoming smart #2. The brand announces the all-new s...
6 months ago
Design & Concept
Smart
smart Enters Costa Rica, Reaching the Milestone of 40 Global Markets
smart has expanded its global presence to 40 countries and regions, with the smart #1 and #3 expected to be launched locally in late April, marking a new milestone in its “Year of Opening New Front...
6 months ago
Heritage & Lifestyle
Smart
smart and Jessie J Team Up for Brand Campaign "Change of Perspectives"
smart announces a global partnership with multi-platinum UK singer-songwriter Jessie J, who joins as a "friend of the brand." The collaboration officially launches “Change of Perspectives” as smart’s global brand campaign for 2026. The premium mid-size SUV smart #5 takes center stage as Jessie J's co-star and collaborator in new brand film.
7 months ago
Corporate
Smart
smart Automobile appoints Kang Yi as new Global CMO, succeeding Mandy Zhang
The board of directors of smart Automobile Co., Ltd. today announced that Kang Yi, current Head of Sales and Marketing at Mercedes-Benz Auto Finance Ltd., will succeed Mandy Zhang as Global Chief Marketing Officer of smart, effective April 1, 2026.
8 months ago
Corporate
Smart
smart #5 Claims Six Major Awards in Global Launch Year
In its debut year on the world stage, the smart #5 has claimed 6 major awards – earning praise from critics, press, and drivers alike, and proving its broad international appeal.
8 months ago
New Model
Smart
smart #5 crowned Family Electric SUV of the Year at 2026 What Car? Awards
The all-electric smart #5 has been crowned Family Electric SUV of the Year at the prestigious What Car? Awards 2026 in London, UK. The victory sees the #5 follow in the footsteps of its fellow smart models, with the smart #1 having claimed Best Small Electric SUV at the 2024 What Car? Awards and the smart #3 earning the same title in the What Car? EV Awards 2025. Established in 1978, the What Car? Awards are among the automotive industry's most respected benchmarks for excellence and innovation.
8 months ago
Awards & Events
Smart
smart Europe announces CEO transition from Dirk Adelmann to Wolfgang Ufer
smart Europe announces that Wolfgang Ufer, currently responsible for smart in Germany, will assume leadership of smart Europe effective March 1, 2026. He succeeds Dirk Adelmann, who will join Mercedes-Benz Switzerland as CEO from that day onwards. The successor of Wolfgang Ufer will be communicated at due time. In the transition phase until end of February and beyond, the respective teams will intensify their close collaboration, also in exchange with the partner at Mercedes-Benz and the worl...
9 months ago
Corporate