smart and Jessie J Team Up for Brand Campaign "Change of Perspectives"

• smart announces a global partnership with multi-platinum UK singer-songwriter Jessie J, who joins as a "friend of the brand."

• The collaboration officially launches "Change of Perspectives" as smart's global brand campaign for 2026.

• The mid-size SUV smart #5 takes center stage as Jessie J's co-star and collaborator in new brand film.

(March 11, 2026, Hangzhou, China) smart, the premium electric car brand, today announced a global partnership with multi-platinum UK singer-songwriter Jessie J, who joins as a "friend of the brand." The collaboration officially launches "Change of Perspectives" as smart's global brand campaign for 2026. This initiative marks a bold new chapter for both the artist and smart as they join forces to challenge perceptions and show the world how they've grown.

^{smart has announced a global partnership with multi-platinum UK singer-songwriter Jessie J}

For years, smart and Jessie J were defined by their iconic pasts. Yet while Jessie J is best known for breakout hits like "Price Tag" and "Domino," her artistry spans diverse musical styles and showcases a distinctive, authentic voice. Her historic 2018 win on China's talent show Singer captivated audiences precisely because no one saw it coming – a true "unexpected moment". In 2020, smart delivered its own unexpected moment, becoming the first car brand worldwide to transition its entire portfolio to all-electric. The same philosophy also guides smart's approach to design, embedding surprising, thoughtful details into every vehicle.

^{Jessie J's artistry spans diverse musical styles and showcases a distinctive, authentic voice}

With its 2026 brand campaign "Change of Perspectives", smart invites the world to look again. Just as Jessie J has continued to evolve beyond her early image, smart has expanded far beyond its ultra-compact roots. Today, the brand offers a range of premium electric vehicles, from the compact smart #1 and sporty smart #3 to the smart #5 mid-size SUV. The highly anticipated smart #2 will have its world premiere in Europe later this year, while the smart #6 EHD will be launched in the Chinese mainland market. By pairing an evolving artist with a brand that has boldly outgrown its niche, the campaign delivers a confident challenge to the audience to open their minds and discover the unexpected depth of this new partnership.

^{smart's new brand campaign "Change of Perspectives" challenges audiences to open their minds}