McLaren Automotive appoints David Woodhouse as Chief Creative Officer

• David Woodhouse to provide creative oversight across product, brand, environments and experiences
• New role designed to strengthen creative alignment across the McLaren brand

McLaren Automotive today announces the appointment of David Woodhouse as Chief Creative Officer. David joins McLaren Automotive’s Executive Leadership Team and will be responsible for driving creative excellence and consistency across every expression of the McLaren brand.

David brings extensive experience shaping and elevating some of the world's most recognised automotive and luxury brands through design. In his new role, he will provide creative oversight across vehicle and product design direction, brand identity, communications, retail environments, partnerships and licensed products, ensuring that every customer touchpoint reflects a clear, elevated and unmistakably McLaren experience.

Working closely with Kemal Curic, who continues to lead vehicle design, and Henrik Wilhelmsmeyer, who retains responsibility for brand and marketing execution, David will help create greater alignment across the business through a single creative vision.

“The opportunity to help shape and elevate every aspect of how the McLaren brand is expressed, from our products and spaces to our communications and experiences, is incredibly compelling. McLaren has an extraordinary heritage and a bold ambition, and I look forward to working with the talented teams across the business to create a cohesive and world-class brand experience that is unmistakably McLaren.”
David Woodhouse, Chief Creative Officer, McLaren Automotive.

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Notes to editors:

A selection of high-resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:
McLaren Automotive is a producer of ultra high-performance, lightweight supercars. Launched in 2010, the company is part of McLaren Group Holdings.

Headquartered at the McLaren Technology Centre (MTC) in Woking, Surrey, England, McLaren Automotive is driven by the challenge of creating the world’s most exhilarating, engaging and benchmark setting vehicles. Leveraging over 60 years of history in authentic, racing performance, McLaren has delivered some of the most spectacular supercars ever made.

The company’s product portfolio of GTS, supercar, Motorsport and Ultimate models are retailed in over 40 markets around the world. Its cars are assembled by hand at the McLaren Production Centre (MPC), based on the same MTC campus that is also the home of McLaren Racing.

About McLaren Group Holdings:
Established in April 2025, McLaren Group Holdings Limited is the holding company for McLaren Automotive. The Group also includes the McLaren Licensing business and a non-controlling stake in McLaren Racing.  

With a reputation for innovation and technological excellence, McLaren is one of the UK’s largest independent companies. 

The nine-strong McLaren Group Holdings Board will provide visionary leadership to fuel McLaren’s next chapter, firmly focusing on strategic transformation and the evolution of McLaren into a global leader in high performance luxury cars. 

Further information:

Sarah Vloothuis
Corporate Communications Senior Manager
+44 (0) 7483 396 335
sarah.vloothuis@mclaren.com

Kirsty Dobbs
Media Communications Manager
+44 (0) 7407 798 567
kirsty.dobbs@mclaren.com

James Brodie                                                           
Communications Officer                                                                
+44 (0) 7824 599 191                                               
james.brodie@mclaren.com                                     

McLaren, The Americas

Roger Ormisher
Vice President, Brand & Communications, The Americas
+1 (714) 501 8137
roger.ormisher@mclaren.com

Laura Conrad                                                          
Head of PR, The Americas                                      
+1 (765) 517 2186                                                    
laura.conrad@mclaren.com                                     

Natalie Riordan
Press Officer, The Americas
+1 (817) 471 6314
natalie.riordan@mclaren.com

McLaren Europe 

Eva-Maria Bruckmann
Head of Brand, Client & Communications, Europe
+44 (0) 7541 797 090
eva-maria.bruckmann@mclaren.com 

Jule Schulte
PR Manager, Europe
+44 (0) 7392 403901
jule.schulte@mclaren.com

McLaren Middle East, Africa & India 

Lauren Dowdy
Brand, Client & Communications Senior Manager, Middle East, Africa & India
+973 6639 8347
lauren.dowdy@mclaren.com

McLaren Asia Pacific 

Lucie Pugnot
Head of Brand, Client & Communications, Asia Pacific
+65 8498 2432
lucie.pugnot@mclaren.com

Nigel Yong
Senior PR Manager, Asia Pacific
+65 9487 2016
nigel.yong@mclaren.com

Ryosuke Yagi
PR Manager, Japan
+81 (0) 70 3312 7507
ryosuke.yagi@mclaren.com

Ricky Wang
PR Lead, China
+86 18616856911
ricky.wang@mclaren.com

Media website: cars.mclaren.press
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McLaren Automotive website: cars.mclaren.com