McLaren announces pioneering new venture, McLaren Golf

McLaren today announces the launch of an exciting new venture, McLaren Golf. Uniting the shared high‑performance philosophy of McLaren Racing and McLaren Automotive, this pioneering endeavour will deliver a new benchmark for golf equipment, engineered to McLaren’s exacting standards.

This launch will extend McLaren’s DNA – built on decades of experience in elite motorsport and supercar engineering – into a new category, led by a dedicated team of golf-industry experts and world-class engineering minds.

McLaren Golf will push the boundaries of equipment design and manufacturing to unlock new levels of precision for golfers driven by the same endless pursuit of performance.

Neil Howie, CEO of McLaren Golf said 
“McLaren Golf is a high-end, engineering-led venture which goes beyond the equipment. We’re building a brand grounded in McLaren’s high-performance DNA, and embedding it in a new sporting arena. We’ve hired some of the best minds in engineering and combined them with leading figures from the golf world to create an innovation-led company that pushes the limits of what golfers can expect from their equipment. We can’t wait to see our ambition come to life on the course this year.”  

Nick Collins, CEO, McLaren Automotive said 
“McLaren has always turned technical excellence into extraordinary experiences. We’re bringing that same philosophy and applying it to our new venture, McLaren Golf. We’re creating equipment that is beautifully engineered, meticulously refined and unmistakably McLaren.”  

Zak Brown, CEO of McLaren Racing said 
“At McLaren Racing, we’re driven by performance and the pursuit of excellence in everything we do. Taking our benchmark‑setting engineering standards from the grid to the golf course feels like a natural step, and one that opens the McLaren brand to a new audience.”   

This new chapter of McLaren begins on 29 April with the full launch of McLaren Golf and its first products. More information will follow at that time.

McLaren Golf

ENDS

About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 23 Formula 1 world championships, over 200 Formula 1 Grands Prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt. 

McLaren Racing competes across four racing series. The team competes in the FIA Formula 1 World Championship with McLaren Mastercard F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, and F1 Academy with Driver Development Programme members Ella Lloyd and Ella Stevens. The team also competes in the F1 Sim Racing Championship.

McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.

McLaren Racing – Official Website

About McLaren Automotive
McLaren Automotive is a producer of ultra high-performance, lightweight supercars. Launched in 2010, the company is part of McLaren Group Holdings.

Headquartered at the McLaren Technology Centre (MTC) in Woking, Surrey, England, McLaren Automotive is driven by the challenge of creating the world’s most exhilarating, engaging and benchmark setting vehicles. Leveraging over 60 years of history in authentic, racing performance, McLaren has delivered some of the most spectacular supercars ever made.

The company’s product portfolio of GTS, supercar, Motorsport and Ultimate models are retailed in over 40 markets around the world. Its cars are assembled by hand at the McLaren Production Centre (MPC), based on the same MTC campus that is also the home of McLaren Racing.

Media website: cars.mclaren.press
McLaren Automotive website: cars.mclaren.com

For further information:

McLaren Racing

• Saskia Wirth, Director, Corporate Communications, McLaren Racing 
  saskia.wirth@mclaren.com / +44 (0) 7442 934 149

• Amani Bouri, Senior Manager, Corporate Communications, McLaren Racing
  amani.bouri@mclaren.com / +44 (0) 7765 321 669

• Isabella Carre, Senior Executive, Corporate Communications, McLaren Racing
  isabella.carre@mclaren.com / +44 (0) 7345 737 029

McLaren Automotive

• Sarah Vloothuis, Senior Manager, Strategic Communications, McLaren Automotive
  sarah.vloothuis@mclaren.com  / +44 (0) 7483 396 335

• Kirsty Dobbs, Media Communications Manager, McLaren Automotive
  kirsty.dobbs@mclaren.com / +44 (0) 7407 798 567

• James Brodie, Communications Officer, McLaren Automotive
  james.brodie@mclaren.com / +44 (0) 7824 599 191

McLaren Golf

• Ryan Lauder, Chief Marketing Officer, McLaren Golf
  ryan.lauder@mclarengolf.com / +1 760 484 1369

• Nick Fergus, Head of Brand & Strategy, McLaren Golf
  nick.fergus@mclarengolf.com / +1 929 289 6551