Kia PV5 infotainment system wins bronze and Kia x The Ocean Cleanup campaign named finalist at 2026 IDEA awards

• Kia PV5 Infotainment System receives Bronze in Digital Interaction category at 2026 International Design Excellence Awards (IDEA)
• Kia x The Ocean Cleanup campaign recognised as a Finalist in Social Impact Design category
• Awards highlight Kia’s commitment to innovation across mobility and design

Kia Corporation (Kia) has received a Bronze award at the 2026 International Design Excellence Awards (IDEA) for the Kia PV5 Infotainment System, while Kia's global campaign with The Ocean Cleanup has been named a Finalist.

The recognitions were received in IDEA’s Digital Interaction and Social Impact Design categories, highlighting Kia's commitment to user-centred mobility innovation and purpose-driven design.

Why Did the Kia PV5 Infotainment System Win Bronze?
Developed for Kia's first dedicated electric Platform Beyond Vehicle (PBV), the PV5 Infotainment System was recognised for its user-centred design and software-driven mobility experience. Key features include:

• Software-Defined Mobility Experience: The platform was designed for Kia's PBV ecosystem and enables flexible business, service and lifestyle applications through a scalable software platform.
• Optimised 16:9 Wide Display Interface: Kia's first infotainment user interface designed for dedicated PBVs features a 16:9 widescreen layout with multi-view capability, allowing users to access media, camera and HVAC functions simultaneously.
• Integrated Design Language: Shared visual elements, including typography, icons, widgets and media experiences, help deliver a consistent user experience across physical and digital touchpoints.

Why Was Kia’s Campaign with The Ocean Cleanup Recognised as an IDEA Finalist?
Kia’s global campaign, ‘Kia x The Ocean Cleanup: Creating a Wave of Movement, Together’, was developed as a seven-part video series that reflects Kia and The Ocean Cleanup’s marine plastic removal efforts. The campaign builds on Kia’s ongoing support for The Ocean Cleanup’s work, which has removed more than 42 million kilograms of marine waste to date. Key initiatives include:

• Purposeful Storytelling: Environmental data is translated into engaging content designed to raise awareness of ocean plastic pollution.
• Shared Sustainability Vision: The campaign connects The Ocean Cleanup’s marine plastic removal work with Kia’s ‘Movement’ philosophy, reinforcing both organisations’ shared focus on innovation and collaboration.
• Design for Social Impact: A consistent visual language centred on movement unifies the series and demonstrates the role design can play in communicating complex topics and initiatives.

What Are the IDEA Awards?
Presented by the Industrial Designers Society of America (IDSA), the International Design Excellence Awards (IDEA) are one of the world's most prestigious design competitions, recognising excellence in design and innovation across a wide range of industries. Entries are evaluated on criteria including design innovation, user benefit, aesthetics, societal impact and business value.

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