FIAT brings a taste of Dolce Vita to UK showrooms with nationwide rollout of branded cooler carts
10 November 2026
- FIAT rolled out bespoke, branded cooler carts to every retail site across its UK network
- The 100% FIAT-funded carts are designed to bring a little Italian colour, warmth and hospitality to the showroom experience
- Produced in partnership with Urban Tricycles, the carts are stocked with Italian-inspired refreshments and can be used both in showroom and at events
- The initiative is part of FIAT's ongoing commitment to putting joy and personality at the heart of every customer visit
FIAT has completed the rollout of branded cooler carts to every FIAT retailer in the UK bringing a splash of colour and a taste of La Dolce Vita to showrooms up and down the country.
Fully funded by FIAT, the bespoke carts have been custom designed in the brand's latest corporate colours, giving retailers a simple but distinctive way to welcome customers with a chilled, Italian-inspired refreshment the moment they walk through the door. Now rolled out across FIAT's network of XX retailers [SI1.1]nationwide, the carts are compact enough to sit in a showroom waiting area yet built to travel, the carts can just as easily be wheeled outside to support events and local activity.
The carts have been produced in partnership with Urban Tricycles, the same specialist behind the FIAT Brand Trike seen at national events across the country, ensuring the new units feel unmistakably FIAT from the wheels up.[SL2.1]
Kris Cholmondeley, FIAT UK Managing Director, said: “At FIAT, we believe the customer experience should reflect everything our brand stands for: colour, positivity, simplicity and joy. These carts are a small but meaningful way of bringing a little Italian hospitality into our showrooms and making every visit feel a bit more La Dolce Vita.
"Whether someone is popping in to collect their car or just having a browse, we want that visit to feel warm, colourful and unmistakably FIAT. It's a simple idea, but it's exactly the kind of detail that brings our brand to life in every showroom, everywhere in the UK."
For more information about FIAT and the full model range, visit www.fiat.co.uk or contact your local FIAT retailer.
10th November 2026
ENDS
Ref 26-42
Contact:
VINCE CLISHAM
HEAD OF PUBLIC RELATIONS
vincent.clisham@stellantis.com
MICHAEL ARNOLD
PRESS FLEET MANAGER
pressfleet@stellantis.com
JEREMY TOWNSEND
COMMUNICATIONS DIRECTOR
jeremy.townsend@stellantis.com
Originally published by Fiat
View original article →
Tags
Spotted an issue with this article, or is this your material? Rights holders
