INTERBRAND: FERRARI’S BRAND VALUE CONTINUES TO GROW

Maranello, 28 October 2026 – Among all the measures of Ferrari’s performance, one captures, in a single snapshot, our ability to generate value, innovation and inspiration on a global scale: the value of our brand.

According to Interbrand’s Best Global Brands 2026 report, the world's longest running and most influential study on brands, the Ferrari brand continues to rise in the ranking climbing a further three places to #51, which places us amongst the ‘Top Risers’ in their analysis.

The Report also reaffirms Ferrari’s position as the world’s most valuable global Italian brand. Ferrari’s brand value has grown by more than 14%, reaching $17.7 billion. Brand strength also remains high with a Brand Strength Score of 85, as does its influence on consumer choices, with a Role of Brand score of 73%.

These significant results for 2026 and the sustained upward trend are a further confirmation of Ferrari’s overall strategy across its three souls: racing, sports cars and lifestyle. They also demonstrate its ability to expand coherently and credibly into new arenas, from selected luxury and lifestyle categories to racing projects such as offshore sailing.

28 ottobre 2026