Milton Keynes, 31.03.2026 –The highly anticipated CUPRA Raval, the model set to mark a turning point in the brand’s electric strategy, will be officially premiered on 9 April.
Ahead of its world premiere, the CUPRA Raval signals a new direction for electric vehicles.
A model that combines striking design, electrifying performance and unconventional features, it reimagines what an urban EV can be for a new generation of drivers. A fully electric car designed to redefine urban mobility with CUPRA’s emotional and challenger DNA.
In recent months, a camouflaged pre-series version of the CUPRA Raval has already taken to the road, offering selected guests and partners an exclusive first drive experience. Showcasing its outstanding sporty handling and performance, the model demonstrated its dynamic capabilities and driver-focused character ahead of its official unveiling.
On 9 April at 9:30 AM CEST, CUPRA will reveal a vehicle that challenges the status quo, kicking off a new era in electromobility
ENDS
Change needs drivers — and CUPRA believes real progress comes through radical disruption, by defying expectations and challenging conventions. Since its launch in 2018, the brand has transformed the automotive industry as an instigator of creativity and an agitator for change.
In just seven years, CUPRA has launched seven models and sold over 1 million vehicles globally. Every CUPRA model is restlessly expressive, design led, and performance driven. Its fully-fledged portfolio includes the CUPRA Ateca, the first car to ever feature the CUPRA badge; the CUPRA Leon, redesigned and enhanced as a standalone CUPRA model; the CUPRA Formentor, the first car to be developed exclusively by the brand and the company’s best-selling vehicle to date; the CUPRA Born, the brand’s first 100% electric vehicle; the CUPRA Tavascan, an all-electric SUV coupe; and the CUPRA Terramar, the brand’s sporty SUV. In 2026, the CUPRA Raval, the brand’s radical interpretation of the electric urban car, will join its lineup.
CUPRA is more than a car. It’s a conviction. The CUPRA Tribe is made up of a team of ambassadors who push back against convention and past the boundaries that hold others back, with members including Spain’s most decorated Olympian, Saúl Craviotto; film director J.A. Bayona; German goalkeeper Marc ter Stegen; and two-time Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas. Obsessive about elevating emotion on and off the road, CUPRA is also FC Barcelona's official automotive and mobility partner, the Premier Padel Tour's premium sponsor and is also proud to participate in the Formula E racing competition with Kiro Race Co.
For more information, please contact:
Chris Mease, Head of PR and Communications
07586 058302; chris.mease@seatcars.co.uk
Kate Arding, PR Manager
07500 689543; kate.arding@seatcars.co.uk
Holly Williams, Events, Partnerships and Internal Engagement Manager
07738 897319; holly.williams@seatcars.co.uk
Katie Duguid, Press Fleet Manager
07983 537247; katie.duguid@seatcars.co.uk
This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.
Originally published by Cupra
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