SETTING THE TONE: CUPRA TAVASCAN IS SPECIALLY DESIGNED TO AFFECT YOUR MOOD

• The CUPRA Tavascan has a range of lighting options that can create an immersive, emotionally charged driver experience
• Five distinctive ambient lighting modes are available – Liquid, Pulse, Electrified, Speed, Boreal and Custom
• Colour psychology expert reveal how different colours directly influence feelings and impact the way we drive

Milton Keynes, 03-11-2025 - The ambient interior lighting in the CUPRA Tavascan is more than just illumination, it’s a powerful tool that supports the drivers mood and elevates every journey. Drivers have a range of lighting options that can create an immersive, emotionally charged driver experience.

The CUPRA Tavascan offers five distinctive ambient lighting modes – Liquid, Pulse, Electrified, Speed, Boreal and Custom. Each mode is carefully tuned to adjust tone and brightness, setting the mood for any journey, with drivers able to adjust the settings themselves for a custom lighting setup. Drivers can fully customise the colour across multiple interior zones, including the top LED strip spanning the dashboard, beneath the windscreen, door panels, footwell and even the cupholders.

The lighting in the CUPRA Tavascan is designed to enhance the sculptural interior design. The strategic placement of the interior lighting surrounding the dashboard and central spine of the car, creates a ‘floating’ effect that makes the LED screen appear suspended, amplifying the futuristic aesthetic CUPRA is known for.

A behavioural colour and design psychology expert explains how mood is impacted by colour, and the ways the interior lighting settings in the CUPRA Tavascan have a direct impact on the way a driver responds to the road.

“Colour has always played a powerful role in how we experience the world around us.” Karen Haller, Behavioural Colour and Design Psychology Expert, commented.

“When used with intention, it can help us feel calm, energised, focused, or at ease, and those emotional states naturally influence how we behave. The same applies within a car interior where the colours around us can influence how we feel, which in turn can affect how we drive.

“Even without colour, emotions play a key role in driving behaviour. If you feel angry or anxious, you tend to drive in an angry or anxious way. Similarly, if you feel relaxed or at ease, you’re likely to drive in that manner.

“The interior lighting in a car, particularly in models like the CUPRA Tavascan, is designed around how different wavelengths of light  (rather than pigment colours) influence mood and alertness. These lighting effects work through the colour temperature and spectral composition of the light itself, which interact directly with our visual and neurological systems. Essentially, different wavelengths of light influence how we feel and behave.

“Warmer light wavelengths such as amber, red, and soft orange can promote relaxation and visual comfort, helping the driver unwind and preserving night vision by causing less pupil constriction.

“Cooler, shorter-wavelength blue light suppresses melatonin and stimulates the brain, encouraging alertness and focus similar to the effect of natural daylight, which is rich in blue wavelengths.

“Mid-spectrum greens offer visual comfort and a sense of balance, helping to steady the senses after a demanding day. By adjusting the colour temperature and brightness, drivers can create the lighting environment that best supports how they want to feel, whether relaxed, balanced, or energised.

“Being able to adjust the lighting gives the driver a sense of autonomy and control. The more influence drivers have over their environment, the more settled and in control they’re likely to feel behind the wheel.” *

Jorge Diez, Head of Design at CUPRA, said about the CUPRA Tavascan: “For us, the CUPRA Tavascan is a piece of art that’s never been seen before in automotive capacity.

“Its design is fully built with emotion and evocation at its core. The ambient lighting setup in a Tavascan is one of the key building blocks into how it comes together, using light to affect the mood and emotion of the driver. CUPRA at its heart is more than a car – it’s the feeling you get when you step in, switch the engine on, and let yourself become at one with the road.”

*Disclaimer: expert insight is not medical advice.

ENDS

Change needs drivers — and CUPRA believes real progress comes through radical disruption, by defying expectations and challenging conventions. Since its launch in 2018, the brand has transformed the automotive industry as an instigator of creativity and an agitator for change.

In just seven years, CUPRA has launched seven models and sold over 800,000 vehicles globally. Every CUPRA model is restlessly expressive, design led, and performance driven. Its fully-fledged portfolio includes the CUPRA Ateca, the first car to ever feature the CUPRA badge; the CUPRA Leon, redesigned and enhanced as a standalone CUPRA model; the CUPRA Formentor, the first car to be developed exclusively by the brand and the company’s best-selling vehicle to date; the CUPRA Born, the brand’s first 100% electric vehicle; the CUPRA Tavascan, an all-electric SUV coupe; and the CUPRA Terramar, the brand’s sporty SUV. In 2026, the CUPRA Raval, the brand’s radical interpretation of the electric urban car, will join its lineup.

CUPRA is more than a car. It’s a conviction. The CUPRA Tribe is made up of a team of ambassadors who push back against convention and past the boundaries that hold others back, with members including film director J.A. Bayona, German goalkeeper Marc ter Stegen, and two-time Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas. Obsessive about elevating emotion on and off the road, CUPRA is also FC Barcelona's official automotive and mobility partner, the Premier Padel Tour's premium sponsor and is also proud to participate in the Formula E racing competition with Kiro Race Co.

www.cupraofficial.com

For more information, please contact:

Chris Mease, Head of PR and Communications
07586 058302; chris.mease@seatcars.co.uk 

Kate Arding, PR Manager
07500 689543; kate.arding@seatcars.co.uk

Holly Williams, Events and Internal Communications Manager
07738 897319; holly.williams@seatcars.co.uk

Katie Duguid, Press Fleet Manager
07983 537247; katie.duguid@seatcars.co.uk

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.