CUPRA unveils CUSTOM CUPRA by ABT pack for Formentor and Leon at Red Bull Ring

CUPRA takes customisation further with a comprehensive package developed in collaboration with ABT, hand-assembled at the CUPRA Racing Factory

• The CUSTOM CUPRA by ABT pack brings the sporty DNA of the CUPRA Leon VZ TCR and the CUPRA Formentor VZ5 to every engine variant
• It includes specific exterior elements, including 19” alloy wheels, roof spoiler and ABT lettering, and is available to configure at point of purchase or through the CUPRA dealer network
• The CUSTOM CUPRA by ABT pack was presented at  the Red Bull Ring in Austria, during CUPRA Performance Days 

Red Bull Ring, 10-06-2026 - CUPRA expands its range of personalisation options with the new CUSTOM CUPRA by ABT pack, developed jointly using ABT’s performance know-how alongside CUPRA’s unique attitude and design. The result is a comprehensive aero design package that brings a sharper, more aggressive sporty character to two models in CUPRA’s line-up. Thanks to this level of personalisation, each vehicle becomes even more unique, created specifically for the most passionate members of the CUPRA Tribe who seek the ultimate expression of the brand’s design: the CUPRA Leon , available in both 5-door and Sportstourer versions, and the CUPRA Formentor. The pack is available across the engine variants, from the top-range Formentor VZ5 down to 110kW (150PS), making some of the visual traits of the most performance-focused versions accessible to every customer.

“The CUSTOM CUPRA by ABT pack marks the newest page of our collaboration and brings the character of our most extreme models to every customer, regardless of which powertrain they choose. It is about giving drivers the freedom to make their CUPRA truly their own, with the meticulous craftsmanship of the CUPRA Racing Factory behind every single component.”
Sven Schuwirth, Executive Vice-President for Sales and Marketing CUPRA

Conceived and handcrafted at the CUPRA Racing Factory, the same facility behind some of CUPRA’s most iconic racing projects, the CUSTOM CUPRA by ABT pack is the first factory-born customisation package of its kind, developed under CUPRA’s exacting quality standards and full homologation, ensuring the highest standards of precision and fit. It can also be retrofitted through the CUPRA dealer network.

This special edition was presented during the 5th edition of the CUPRA Performance Days, which took place from 10–13 June 2026 at the iconic Red Bull Ring circuit in Austria. The event, a professional, controlled environment for experiencing CUPRA performance, technology and driving dynamics, brought together around 320 participants, including media from Spain, Italy, UK, Austria, Germany, Switzerland and Czech Republic as well as dealers and customers.

Nearly 40 CUPRA vehicles, with a focus on high-performance and electric models, including the new Formentor VZ5 and the fully electric Raval, were exhibited at the event.

CUPRA LEON: THE RACING SILHOUETTE
The CUSTOM CUPRA by ABT pack elevates the CUPRA Leon and CUPRA Leon Sportstourer with a striking performance design package that channels the racing DNA of the competition-bred Leon VZ TCR. The exterior transformation is defined by a front splitter and sculpted side skirts that sharpen the car's profile, leading to an assertive rear upgraded with a roof spoiler, winglets, C-flap mouldings and a redesigned lower diffusor with lateral decoratives. Grounding this track-inspired stance are high-end 19-inch CUSTOM alloy wheels, combined on selected powertrains with wider, high-performance tyres, while the vehicle features exclusive ABT branding in the roof spoiler amongst others. Finally, exterior CUPRA logos in Dark Chrome elevate the model to special edition status, reinforcing the exclusivity of the customisation.

Pack contents – CUPRA Leon (standard models): Roof spoiler, rear C-flaps, rear winglets, rear splitter, side skirts, front splitter, dark chrome logo, specific rear diffusor, 19” Mistral alloy wheels in sport black matt.

Pack contents – CUPRA Leon VZ: Same contents as standard models, with 19” CUSTOM alloy wheels in sport black matt. Tyre width  245 mm (only for VZ 221 kW/300PS and 239 kW/325PS / Sportstourer VZ 245 kW/333PS engines or paired with Akebono brakes)

CUPRA FORMENTOR: THE CROSSOVER SUV REINVENTED
The CUSTOM CUPRA by ABT pack for the CUPRA Formentor echoes the rebellious spirit of the flagship VZ5, bringing its unmistakable, high-performance look to the full model range. The exterior transformation begins up front with a sharp splitter and sculpted Front air curtain frames that intensify the Crossover SUV's aggressive stance. Down the sides, distinctive door mouldings, visually lowering the car’s stance, further enhanced by a roof spoiler and C-flap mouldings. Striking 19-inch CUSTOM alloy wheels and the exclusive ABT lettering anchor this commanding, track-inspired design. Finally, Dark Chrome CUPRA logos underline the refined exclusivity of the customisation.

Pack contents – CUPRA Formentor (all models except VZ5): Roof spoiler, rear C-flaps, front air curtain frames, rear splitter, side door moldings, front splitter, dark chrome logos, 19” CUSTOM alloy wheels in sport black matt.

Pack contents – CUPRA Formentor VZ5 (2.5 TSI 287 kW/390PS 4DRIVE): Roof spoiler, rear C-flaps, front air curtain frames, side door moldings, dark chrome logos, 20” VZ5 Exclusive alloy wheels in glossy black. Note: rear splitter and front splitter are not included on the VZ5.

HANDCRAFTED AT CUPRA RACING
Every CUSTOM CUPRA by ABT pack is assembled by hand at the CUPRA Racing Factory, underscoring the high-end quality and attention to detail. The process ensures full homologation and a seamless, factory-grade fit.

The partnership between CUPRA and ABT Sportsline continues to evolve, combining CUPRA’s distinctive design language with ABT’s decades of motorsport-derived engineering expertise. The CUSTOM CUPRA by ABT special edition represents the most comprehensive expression of that collaboration to date.

AVAILABILITY
The CUSTOM CUPRA by ABT pack will be available for the CUPRA Leon, in both 5-door and Sportstourer variants, and the CUPRA Formentor from July 2026. Customers can configure the pack as part of their vehicle order or have it fitted at any authorised CUPRA dealership.

Download more images here.

Change needs drivers — and CUPRA believes real progress comes through radical disruption, by defying expectations and challenging conventions. Since its launch in 2018, the brand has transformed the automotive industry as an instigator of creativity and an agitator for change.

In just seven years, CUPRA has launched seven models and sold over 800,000 vehicles globally. Every CUPRA model is restlessly expressive, design led, and performance driven. Its fully-fledged portfolio includes the CUPRA Ateca, the first car to ever feature the CUPRA badge; the CUPRA Leon, redesigned and enhanced as a standalone CUPRA model; the CUPRA Formentor, the first car to be developed exclusively by the brand and the company’s best-selling vehicle to date; the CUPRA Born, the brand’s first 100% electric vehicle; the CUPRA Tavascan, an all-electric SUV coupe; and the CUPRA Terramar, the brand’s sporty SUV. In 2026, the CUPRA Raval, the brand’s radical interpretation of the electric urban car, will join its line-up.

CUPRA is more than a car. It’s a conviction. The CUPRA Tribe is made up of a team of ambassadors who push back against convention and past the boundaries that hold others back, with members including Spain’s most decorated Olympian, Saúl Craviotto; film director J.A. Bayona; German goalkeeper Marc ter Stegen; and two-time Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas. Obsessive about elevating emotion on and off the road, CUPRA is also FC Barcelona's official automotive and mobility partner, the Premier Padel Tour's premium sponsor and is also proud to participate in the Formula E racing competition with Kiro Race Co.

For more information, please contact:

Chris Mease, Head of PR and Communications
07586 058302; chris.mease@seatcars.co.uk

Laura Reeder, PR Manager
07881 227608; laura.reeder1@seatcars.co.uk

Holly Williams, Events, Partnerships and Internal Engagement Manager
07738 897319; holly.williams@seatcars.co.uk

Katie Duguid, Press Fleet Manager
07983 537247; katie.duguid@seatcars.co.uk

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.