CUPRA introduces new Tribe Editions for Formentor and Terramar models

• CUPRA has introduced special Tribe Edition models for both the Formentor and the Terramar
• The new editions were first shown at IAA 2025 and offer new exterior colours and unique interior design concepts
• The new Tribe Edition models will be available from January

Milton Keynes, 06-01-2026 – CUPRA has extended its model lineup with the introduction of new Tribe Edition models for the Formentor and Terramar. Expanding on the most popular and the newest available models in the CUPRA range, both the Terramar and Formentor special editions will be available from January 2026.

The Tribe Editions feature a striking new exterior colour, Manganese Matt, as well as unique interior design concepts from 3D knitted materials for the bucket seats, bio-based paint for elements such as the air vents and dashboard, and new alloy wheels incorporating 20% recycled materials.

The Formentor Tribe Edition will be available in a range of powertrains, including 1.5 TSI 150PS, 1.5 eTSI 150PS, and 1.5 e-Hybrid 204PS. The Terramar Tribe Edition models will be available in 1.5 eTSI 150PS, 1.5 TSI DSG-auto 4Drive 204PS, and 1.5 e-Hybrid 204PS.

With pricing starting from £39,240 for the Formentor Tribe Edition, and £43,255 for the Terramar Tribe Edition, both models will feature the same level of sepcification as the V2 trims of each model. This includes metallic paint, 3D knitted bucket seats, aluminium alloy wheels in black and sulphur green, and IMMERSIVE by Sennheiser sound system. Both are also available in either Midnight Black or the exclusive new Manganese Matt.

Marcus Gossen, Managing Director of SEAT and CUPRA UK, said: “Everyone was excited by these new models when we first unveiled them at IAA Mobility 2025, so we are thrilled to be able to introduce them to the Terramar and Formentor lineup.

“Our special editions embody everything we stand for at CUPRA, and that is why people love them. We love stretching our creative wings with special editions too, and the Tribe Edition Formentor and Terramar models will once again show CUPRA at the forefront of design, style, and performance.”

ENDS

Change needs drivers — and CUPRA believes real progress comes through radical disruption, by defying expectations and challenging conventions. Since its launch in 2018, the brand has transformed the automotive industry as an instigator of creativity and an agitator for change.

In just seven years, CUPRA has launched seven models and sold over 1 million vehicles globally. Every CUPRA model is restlessly expressive, design led, and performance driven. Its fully-fledged portfolio includes the CUPRA Ateca, the first car to ever feature the CUPRA badge; the CUPRA Leon, redesigned and enhanced as a standalone CUPRA model; the CUPRA Formentor, the first car to be developed exclusively by the brand and the company’s best-selling vehicle to date; the CUPRA Born, the brand’s first 100% electric vehicle; the CUPRA Tavascan, an all-electric SUV coupe; and the CUPRA Terramar, the brand’s sporty SUV. In 2026, the CUPRA Raval, the brand’s radical interpretation of the electric urban car, will join its lineup.

CUPRA is more than a car. It’s a conviction. The CUPRA Tribe is made up of a team of ambassadors who push back against convention and past the boundaries that hold others back, with members including Spain’s most decorated Olympian, Saúl Craviotto; film director J.A. Bayona; German goalkeeper Marc ter Stegen; and two-time Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas. Obsessive about elevating emotion on and off the road, CUPRA is also FC Barcelona's official automotive and mobility partner, the Premier Padel Tour's premium sponsor and is also proud to participate in the Formula E racing competition with Kiro Race Co.

www.cupraofficial.com

For more information, please contact:

Chris Mease, Head of PR and Communications
07586 058302; chris.mease@seatcars.co.uk 

Kate Arding, PR Manager
07500 689543; kate.arding@seatcars.co.uk

Holly Williams, Events and Internal Communications Manager
07738 897319; holly.williams@seatcars.co.uk

Katie Duguid, Press Fleet Manager
07983 537247; katie.duguid@seatcars.co.uk