CUPRA brings together two worlds connected by unconventional performance proving that racing is defined not by format, but by spirit

• CUPRA-supported Tom Kopke secures third consecutive Cheese Rolling title
• Partnership continues CUPRA’s mission to challenge conventional definitions of racing
• Kopke defeats Guinness World Record holder in one of the UK’s most extreme competitions

Milton Keynes, 28 May 2026 – CUPRA continues to challenge convention and as CUPRA-supported athlete and creator Tom Kopke claimed victory at the world-famous Cooper’s Hill Cheese Rolling Race for the third consecutive year.

Known online as Tooleko, Kopke successfully defended his title against a field of fearless competitors, including local legend and Guinness World Record holder Chris Anderson, who came out of retirement in an attempt to reclaim the crown.

Held on the near-vertical slopes of Cooper’s Hill in Gloucestershire, the iconic event is recognised globally as one of Britain’s most extreme sporting traditions. Dating back to 1836, the race attracts competitors and spectators from around the world, cementing its reputation as one of the most unique and demanding downhill races on the planet.

Competitors launch themselves down a 200-yard hill with a 50% gradient in pursuit of a wheel of Double Gloucester cheese, where instinct, bravery and commitment matter more than control.

By supporting Kopke, CUPRA brings together two worlds connected by unconventional performance — proving that racing is defined not by format, but by spirit. The partnership forms part of the brand’s wider mission to challenge traditional perceptions of competition and performance.

In 2025, CUPRA launched a movement to challenge the traditional definition of “racing” in the Oxford Languages dictionary, expanding the conversation beyond convention and celebrating the many forms competition can take.

From circuits to culture, from engineered precision to raw human instinct, CUPRA believes racing exists wherever passion, performance and challenge collide.

ENDS

Change needs drivers — and CUPRA believes real progress comes through radical disruption, by defying expectations and challenging conventions. Since its launch in 2018, the brand has transformed the automotive industry as an instigator of creativity and an agitator for change.

In just seven years, CUPRA has launched seven models and sold over 1 million vehicles globally. Every CUPRA model is restlessly expressive, design led, and performance driven. Its fully-fledged portfolio includes the CUPRA Ateca, the first car to ever feature the CUPRA badge; the CUPRA Leon, redesigned and enhanced as a standalone CUPRA model; the CUPRA Formentor, the first car to be developed exclusively by the brand and the company’s best-selling vehicle to date; the CUPRA Born, the brand’s first 100% electric vehicle; the CUPRA Tavascan, an all-electric SUV coupe; and the CUPRA Terramar, the brand’s sporty SUV. In 2026, the CUPRA Raval, the brand’s radical interpretation of the electric urban car, will join its lineup.

CUPRA is more than a car. It’s a conviction. The CUPRA Tribe is made up of a team of ambassadors who push back against convention and past the boundaries that hold others back, with members including Spain’s most decorated Olympian, Saúl Craviotto; film director J.A. Bayona; German goalkeeper Marc ter Stegen; and two-time Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas. Obsessive about elevating emotion on and off the road, CUPRA is also FC Barcelona's official automotive and mobility partner, the Premier Padel Tour's premium sponsor and is also proud to participate in the Formula E racing competition with Kiro Race Co.

www.cupraofficial.com

For more information, please contact:

Chris Mease, Head of PR and Communications
07586 058302; chris.mease@seatcars.co.uk

Laura Reeder, PR Manager
07881 227608; laura.reeder@seatcars.co.uk

Holly Williams, Events, Partnerships and Internal Engagement Manager
07738 897319; holly.williams@seatcars.co.uk

Katie Duguid, Press Fleet Manager
07983 537247; katie.duguid@seatcars.co.uk

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.