An unprecedented reveal: Six downtown concerts featuring a top line-up of artists to unveil the new CUPRA Raval

Barcelona, Madrid, Paris, Berlin, Manchester and Milan will host the “Follow the CUPRA” experience, with artists Nathy Peluso, Guitarricadelafuente, Disiz, Kim Petras, Chase & Status, Lancey Foux, and Mahmood performing their hits in emblematic downtown locations, including one unreleased song

Barcelona, 08-04-2026

• CUPRA’s game-changer will be unveiled on 9 April at an authentic urban reveal taking place simultaneously in 12 cities around the world
• The CUPRA Raval will also be presented at exclusive events happening in Munich, Vienna, Lisbon, Rotterdam, Copenhagen and Helsinki

CUPRA defies convention once again with a groundbreaking World Premiere of its rebellious compact car: the CUPRA Raval. On 9 April, the brand’s new game-changer will be launched simultaneously in 12 cities across Europe at an unprecedented urban reveal connecting CUPRA with the local cultural and musical scenes.

A top line-up of new-generation artists will join the “Follow the CUPRA” experience, offering exclusive performances open to fans with one unreleased song along with other hits at iconic locations to unveil the car. The energy of Nathy Peluso will arrive in Barcelona; while Guitarricadelafuente will take the stage in Madrid, Disiz in Paris, Kim Petras in Berlin, Chase & Status and Lancey Foux in Manchester, and Mahmood in Milan.

Adding to the six cities where the “Follow the CUPRA” experience will take place, Munich, Vienna, Lisbon and Rotterdam will hold events at their CUPRA City Garages, while Copenhagen and Helsinki will welcome guests in exclusive locations, where they will discover the car that will mark a turning point in electromobility.

Ready to hit European roads in summer 2026, the CUPRA Raval will make electromobility more accessible and embrace the brand’s challenger DNA from design to performance. With racing and sportiness at its core, the CUPRA Raval is the most radical version of a compact EV, offering emotionality, striking design, electrifying performance and driver focus in just 4 metres. A true game-changer, the CUPRA Raval is set to convince even the most skeptical about electrification.

Change needs drivers — and CUPRA believes real progress comes through radical disruption, by defying expectations and challenging conventions. Since its launch in 2018, the brand has transformed the automotive industry as an instigator of creativity and an agitator for change. 

In just seven years, CUPRA has launched seven models and sold over 1 million vehicles globally. Every CUPRA model is restlessly expressive, design led, and performance driven. Its fully-fledged portfolio includes the CUPRA Ateca, the first car to ever feature the CUPRA badge; the CUPRA Leon, redesigned and enhanced as a standalone CUPRA model; the CUPRA Formentor, the first car to be developed exclusively by the brand and the company’s best-selling vehicle to date; the CUPRA Born, the brand’s first 100% electric vehicle; the CUPRA Tavascan, an all-electric SUV coupe; and the CUPRA Terramar, the brand’s sporty SUV. In 2026, the CUPRA Raval, the brand’s radical interpretation of the electric urban car, will join its lineup.  

CUPRA is more than a car. It’s a conviction. The CUPRA Tribe is made up of a team of ambassadors who push back against convention and past the boundaries that hold others back, with members including Spain’s most decorated Olympian, Saúl Craviotto; film director J.A. Bayona; German goalkeeper Marc ter Stegen; and two-time Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas. Obsessive about elevating emotion on and off the road, CUPRA is also FC Barcelona's official automotive and mobility partner, the Premier Padel Tour's premium sponsor and is also proud to participate in the Formula E racing competition with Kiro Race Co.  

www.cupraofficial.com 

For more information, please contact:

Chris Mease, Head of PR and Communications
07586 058302; chris.mease@seatcars.co.uk 

Kate Arding, PR Manager
07500 689543; kate.arding@seatcars.co.uk

Holly Williams, Events, Partnerships and Internal Engagement Manager
07738 897319; holly.williams@seatcars.co.uk

Katie Duguid, Press Fleet Manager
07983 537247; katie.duguid@seatcars.co.uk

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.