MASSIMO FUMAROLA IS APPOINTED VP ALPINE STRATEGY & PRODUCT PERFORMANCE

• Massimo Fumarola is appointed Vice President Strategy & Product Performance for the Alpine brand. He will join the Alpine Management Committee, reporting directly to Philippe Krief, Alpine CEO.
• This appointment will be effective on 1st April 2026.
• Sovany Ang, who previously held this position, is taking on other responsibilities within Renault Group.

Alpine announces today the appointment of Massimo Fumarola as Vice President Strategy & Product Performance, effective on 1st April 2026. He will join the Alpine Management Committee and report directly to Philippe Krief, Chief Executive Officer of the brand.

With over 30 years of international experience in the automotive industry, Massimo Fumarola brings deep expertise across product and portfolio strategy, project management, product development and premium brands. His career spans leadership roles within some of the most renowned automotive groups, including IVECO, CNH Industrial, Ferrari, Audi, Lamborghini, as well as most recently CEO of Morgan Motor Company, where he led the strategic transformation and relaunch of the iconic British brand.

Since joining Renault Group in 2025, Massimo Fumarola has served as Director of Renault Couture, while also holding broader responsibilities in product and project management. In his new role, he will be responsible for defining Alpine’s long‑term plans and product strategy, ensuring consistency between brand DNA, technological innovation, new market trends and future vehicle development.

With a Master Degree In Engineering of Industrial Technologies at Politecnico di Milano and an MBA from Cranfield University, Massimo Fumarola combines strong technical foundations with proven strategic leadership, solid international profile and P&L accountability. His understanding of the industry as well as his strong background in high‑performance, premium and luxury products, will play a key role in supporting Alpine’s ambition to strengthen its positioning as a distinctive, high‑performance electric brand.

“First of all, I would like to thank warmly Sovany for her dedication, commitment and support over the last years, it has been a pleasure to collaborate with her and her team. While I wish her all the best, I will not forget her and she is now next door.  I am now looking forward to working closer with Massimo. His solid expertise combining product, strategic vision and customer experience with high-end sportscars brands will certainly help us to deploy our new strategy and future product portfolio. Massimo is joining at an exciting time for the brand, as we are just starting to unveil our Alpine Performance Platform, which will be our strongest asset for our upcoming product range.” said Philippe Krief, CEO Alpine.

Massimo Fumarola succeeds Sovany Ang in this position, who is taking on other responsibilities within Renault Group.

ENDS

ABOUT ALPINE
Founded in 1955 by Jean Rédélé, Alpine has established itself with its French-style sports cars. The brand introduced the new A110 in 2018, faithful to Alpine's timeless principles of compactness, lightweight, agility and driving pleasure. The Alpine Business Unit was created in 2021, building on the heritage and savoir-faire of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams. The dedicated brand innovates authentic and exclusive sports cars within Renault Group. This expertise enables the brand to compete in two FIA championships: Formula 1 and the World Endurance Championship. Alpine is also present in other racing disciplines through its customer racing programme in Rally, Cup and GT4. 2024 marks a turning point in Alpine's ambitions as it inaugurates Its 100% electric "Dream Garage" with the launch of its hot hatch, the A290, followed by its first sport fastback, the A390, in 2025.

For further information please visit press.alpinesportscars.co.uk, www.alpinecars.com or @RenaultUKPR or contact:

JIM HOLDER
Director of Communications
jim.holder@renault.co.uk – 07779 227930

ARCHIE FINNIE
Publice Relations & Communications Manager, Alpine
archie.finnie@renault.co.uk – 07887 468977