ALPINE'S FUTURE TAKES TO THE HILL: NEXT-GENERATION A110 MULE TO MAKE GLOBAL PUBLIC DEBUT AT GOODWOOD

• Third-generation Alpine A110 mule - car used in testing to develop future technology for the next-generation A110 - to premiere alongside other landmark A110 models for the 33rd edition of the Goodwood Festival of Speed
• The A110’s legacy to be celebrated with special "Alpine Moment" on Thursday 9th July, plus daily activities including hillclimb participation, First Glance appearances and F1 demonstration runs
• Pierre Gasly and Franco Colapinto headline five-strong BWT Alpine Formula One Team driver line-up, with 2012 V8-powered E20 Formula One car and next generation A110 mule demonstrations

Alpine will reveal the next-generation Alpine A110 mule - car used in testing to develop future technology for the next-generation A110- to the public for the very first time at this year's Goodwood Festival of Speed (9-12 July), as the brand marks an exciting new chapter with its biggest-ever presence at the legendary event. Alongside the mule, the French premium sports specialty brand will showcase its full model range and a stellar line-up of drivers from BWT Alpine Formula One Team, including Pierre Gasly and Franco Colapinto.

The third generation of the Alpine A110 will be the world’s first true EV sportscar, underpinned by the brand-new Alpine Performance Platform (APP), which allows it to remain true to Alpine's DNA while outperforming the best of today's combustion sports cars. Making its global public premiere at Goodwood, visitors to the Festival of Speed will be able to see the mule - car used in testing to develop future technology for the next-generation A110- in action each day.

To celebrate the heritage of the iconic Alpine A110, the Festival will bring together other landmark models that trace the car's evolution from rally icon to electric pioneer. Together, these models tell the story of Alpine's past, present and future.

Based on a bold and confident vision of sportiness, while remaining true to its heritage of performance and emotion, Alpine is entering an exciting new phase in its history, with more customers buying Alpine than ever before. Two models from the current line-up that have driven this record-breaking growth will also be on track and on the stand throughout the festival: the A290, Alpine's best-selling electric hot hatch, and the A390, the brand's 470hp five-seat sport fastback and newest addition to the range.

Alpine's presence at Goodwood extends well beyond its cars. Headlining a five-strong driver line-up from BWT Alpine Formula One Team, Pierre Gasly and Franco Colapinto will be joined by Alpine Academy and reserve drivers Nina Gademan, Paul Aron and Alex Dunne, to drive exclusive cars and meet fans on the Alpine stand across the four days.

An undoubted highlight of the festival will be the Alpine Moment on Thursday 9 July, when the brand celebrates the A110's legacy during the “Brand Parade”. Fans will see the mule - car used in testing to develop future technology for the next-generation A110 - make its global public premiere alongside other landmark A110 models which make the Alpine Brand story and the actual line-up – with a demonstration run from the E20 Formula One car providing a memorable finishing touch.

Beyond the headline moments on track, the Alpine stand will be a focal point for fans throughout the four days, with interactive Alpine Active Torque Vectoring (AATV) simulators, daily talks and signing sessions with Alpine's drivers, and lunchtime DJ sets. The brand's full line-up will also take part in the festival's parade, giving visitors further chances to see the cars and drivers up close.

First staged in 1993, the Goodwood Festival of Speed is the world's largest automotive garden party, with more than 600 cars and motorcycles spanning the history of motoring and motorsport taking to the hill each year, alongside many of the sport's most legendary figures.

ENDS

ABOUT ALPINE
Founded in 1955 by Jean Rédélé, Alpine has established itself with its French-style sports cars. The brand introduced the new A110 in 2018, faithful to Alpine's timeless principles of compactness, lightweight, agility and driving pleasure. The Alpine Business Unit was created in 2021, building on the heritage and savoir-faire of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams. The dedicated brand innovates authentic and exclusive sports cars within Renault Group. This expertise enables the brand to compete in two FIA championships: Formula 1 and the World Endurance Championship. Alpine is also present in other racing disciplines through its customer racing programme in Rally, Cup and GT4. 2024 marks a turning point in Alpine's ambitions as it inaugurates Its 100% electric "Dream Garage" with the launch of its hot hatch, the A290, followed by its first sport fastback, the A390, in 2025.

For further information please visit press.alpinesportscars.co.uk, www.alpinecars.com or @RenaultUKPR or contact:

JIM HOLDER
Director of Communications
jim.holder@renault.co.uk – 07779 227930

ARCHIE FINNIE
Public Relations and Communications Manager, Alpine UK
archie.finnie@renault.co.uk – 07887 468977