ALPINE SAVOIR-FAIRE - EPISODE 5

Thanks to its unique know-how, Alpine can legitimately position itself as a premium manufacturer. This expertise is the focus of the fifth episode of the “Alpine, 70 Years” series, which was launched at the beginning of the year to celebrate the brand's 70th anniversary.

Intertitre 1 : The value of Made in France
As Sovany Ang, VP Product Performance at Alpine points out, it is essential for a manufacturer to assert a strong identity in a sector as competitive as the automotive industry. Drawing on the expertise of its teams and partners, Alpine can affirm its distinctive position as a premium French manufacturer.

“We are developing an entire French industrial ecosystem to offer cars made in France.”
Sovany Ang, VP Product Performance, Alpine

Intertitre 2 : Excellence as a guiding principle
This positioning is reflected in the local production in France, symbolized by the Manufacture Alpine Jean Rédélé in Dieppe. In this episode, the factory’s director, Nicolas Renaud, discusses all the measures taken to maintain the highest possible level of quality, while Capucine Lorenzi, Chief Operating Officer at Alpine, explains the high standards applied by Alpine in selecting its technical partners and suppliers.

“We select suppliers based on their expertise and competitiveness. Quality is a non-negotiable.”
Capucine Lorenzi, Chief Operating Officer, Alpine

ALPINE SAVOIR-FAIRE - EPISODE 5 is available to download now.

ENDS

About Alpine:
Founded in 1955 by Jean Rédélé, the brand has set itself apart with its French-style sports cars. In 2018, the brand presents the new A110, a sports car faithful to Alpine’s timeless principles of compactness, lightness, agility and driving pleasure. In 2021, Alpine Cars, Renault Sport Cars and Renault Sport Racing join forces under the Alpine flagship. It thus becomes the brand dedicated to innovative, authentic, exclusive sportscars of Groupe Renault, benefiting from the heritage and craftmanship of its historic plant in Dieppe, as well as the engineering mastery from the Formula One and Renault Sport teams.

For further information please visit www.press.alpinesportscars.co.uk, www.alpinecars.com or @RenaultUKPR or contact:

Jim Holder
Director of Communications
jim.holder@renault.co.uk – 07779 227930

Archie Finnie
Press Officer
archie.finnie@renault.co.uk – 07887 468977