ALPINE PS1 TO BE UNVEILED AT PARIS MOTOR SHOW
6 October 2026
- Alpine announces its PS1, so-called Projet Spécial 1, concept to be unveiled at 2026 Mondial de l’Auto - Paris Motor Show at 09:20 CEST on 12 October
- Four show premieres complete Alpine’s Paris Motor Show showcase: PS1, A110 Sculpture, A290 Collection, and new colours and trims for A390.
- To watch the live stream, click here: Alpine at Paris Motor Show 2026
Alpine will lift the cover on the PS1, a concept car, at this year's Paris Motor Show. The reveal will take place at 09:20 CEST on 12 October, with a live stream available for fans around the world. Visitors to the show will also be among the first to see in person a sculpture previewing the next Alpine A110, alongside models showcasing a new chapter of personalisation for the Alpine A290 and A390.
PS1 is the concept’s code name, short for ‘Projet Spécial 1’, which sits in the special projects pillar of the product triptych of the brand alongside ‘Extraordinary Everyday’, volume and growth drivers key to the brand’s expansion, and the ‘Icons’ pillar spearheaded by, the Alpine A110.
The first image released shows one of PS1’s headlamps, highlighting a distinctive design that reveals the car's character. This is the sole clue before the curtain rises on day one of the show, when Alpine will disclose full details.
Also making its public debut will be the Alpine A110 Sculpture – draped in a blue veil evoking lightness and aerodynamic flow, it hints at the design of the third-generation car, with the proportions and stance of the original Berlinette and today's Alpine A110 emerging in a thoroughly contemporary, curved form. Drawing inspiration in part from the pioneering Concorde aircraft and the moment it went supersonic, this artistic vision is based on the technical foundations of the all-new Alpine Performance Platform (APP).
These premieres will be rounded off by a display of models showcasing the extension of the Atelier Alpine programme to both the Alpine A290 and A390 for the first time. Visitors will be able to explore a wealth of new colours, trims and finishes in person, from the Alpine A290's new Collection trim to the Alpine A390 GTS in new Bleu Tempête Mat.
Alpine arrives in Paris with real momentum. After a triple-digit growth in 2025, the brand continues its progression and organic growth in 2026, led by its best-selling model, the Alpine A290 hot hatch, and joined by the Alpine A390 sport fastback, which carries Alpine’s DNA into a new segment.
With its retail network now spanning 25 countries, Alpine is accelerating its drive to become the world's reference French premium sports specialty brand.
Customers, prospects and enthusiasts will find Alpine in Hall 6, Stand A22, at the Paris Motor Show from 12 to 18 October.
Alpine A110 Sculpture news at Paris Motorshow: Alpine unveils a sculpture previewing the future A110: the meeting of art and technology - Alpine global media website
Alpine A290 and Alpine A390 news at Paris Motorshow: Alpine to place exclusivity centre stage at Paris Motor Show - Alpine global media website
Notes for editors
What cars is Alpine displaying at the 2026 Paris motor show?
Alpine will display the Alpine PS1 concept, Alpine A110 Sculpture and the latest versions of the Alpine A290 and Alpine A390 at the Paris motor show.
What is the Alpine PS1?
The Alpine PS1 is a concept car. Its code name is short for ‘Projet Spécial 1’.
When is the Alpine press conference at the 2026 Paris motor show?
The Alpine PS1 reveal will take place at 09:20 CEST on 12 October,
About Alpine
Founded in 1955 by Jean Rédélé, Alpine has established itself as French sports speciality brand. The brand unveiled the new Alpine A110 in 2017, faithful to Alpine's timeless principles of lightweight, exhilarating experience and French savoir-faire. The Alpine Business Unit was created in 2021, building on the heritage and savoir-faire of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams. The dedicated brand innovates authentic and exclusive sports cars, operating as laboratory’s innovation of the Renault Group. This expertise enables the brand to compete in two FIA championships: Formula 1 and the World Endurance Championship. Alpine is also present in other racing disciplines through its customer racing programme in Rally, Cup and GT4. 2024 marks a turning point in Alpine's ambitions with the launch of its hot hatch, the Alpine A290, followed by its first sport fastback, the Alpine A390, in 2025, alongside the iconic Alpine A110 sportscar.
ALPINE PRESS CONTACT
Amel BOUBAAYA
VP Communications - Alpine
amel.boubaaya@alpinecars.com
Antoine GRAPIN
Global Product Communications Manager - Alpine
antoine.grapin@alpinecars.com
+33 6 72 43 71 67
Originally published by Alpine
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