ALPINE GROWS UK PRESENCE WITH NEW BRAND EXPERIENCE DEALERSHIP IN EDINBURGH

• Alpine has opened a new dealership in Edinburgh, expanding the brand’s UK retail network to 20 sites and bringing its driver-focused performance cars to Scotland’s capital
• The new Alpine Edinburgh site is operated by Grange Motors, offering a dedicated Alpine customer environment and full sales and aftersales support
• The dealership has been officially opened after a launch event showcasing the full range of Alpine models, including the new A390 sports fastback

Alpine has officially opened its new dealership in Edinburgh, further strengthening the brand’s retail presence in the UK and bringing its distinctive blend of lightweight engineering, motorsport heritage and everyday extraordinary to Scotland’s capital city.

The new Alpine Edinburgh dealership, operated by Grange Motors, is now open at Bankhead Drive, Edinburgh, EH11 4DJ.

The site will serve customers across Edinburgh and the wider Scottish region, offering access to Alpine’s growing range of performance models and a dedicated brand experience. As the Alpine Dream Garage continues to grow, Alpine Edinburgh will allow closer connection to customers in the north of the UK.

Grange’s appointment as an Alpine retail partner reflects the group’s long-standing heritage in the high-performance and luxury sector. The partnership brings together Alpine’s brand momentum with Grange’s proven retail expertise and customer-focused approach.

The Alpine Edinburgh showroom has been designed to reflect the brand’s contemporary performance-luxury positioning. A dedicated customer environment includes a welcoming lounge space for specification discussions and consultations, creating a more curated and immersive buying experience for customers.

The dealership will create six new roles, supporting sales, service and day-to-day operations, and further strengthening Grange’s footprint in the Scottish market.

The opening was celebrated with an official launch event, featuring a hosted evening experience with music and entertainment. Guests will have the opportunity to explore key Alpine models on display, including the all-electric Alpine A390.

Gavin Hawkes, Brand Director at Grange Motors, said: “We’re delighted to be opening this new Alpine store in Scotland’s capital city. Alpine is renowned for lightweight and engaging performance cars underpinned by an authentic motorsport heritage, and that aligns perfectly with the high-luxury brand partnerships we’ve built within the Grange Group. We’re excited to introduce the Alpine experience to customers in Edinburgh and beyond.”

Nic Burnside, Brand Director, Alpine, said: “With Alpine’s growing model line-up, expanding the UK retail network is a key priority. Alpine Edinburgh strengthens our presence in Scotland and ensures customers have access to a dedicated brand experience from first enquiry through to long-term ownership. Grange Motors brings the right expertise for Alpine, with a strong track record in premium performance retail and a focus on delivering a high-quality customer journey.”

Founded in 1956, Grange Motors is synonymous with luxury and performance automotive retail, representing many of the world’s most prestigious brands across the UK. The addition of Alpine further strengthens Grange’s high-performance portfolio and underlines its continued investment in premium automotive experiences.

The new dealership can be found at:

Alpine Edinburgh
Bankhead Drive
Edinburgh
EH11 4DJ
Tel: 0131 584 2438
https://www.grange.co.uk/alpine

ENDS

ABOUT ALPINE
Founded in 1955 by Jean Rédélé, Alpine has established itself with its French-style sports cars. The brand introduced the new A110 in 2018, faithful to Alpine's timeless principles of compactness, lightweight, agility and driving pleasure. The Alpine Business Unit was created in 2021, building on the heritage and savoir-faire of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams. The dedicated brand innovates authentic and exclusive sports cars within Renault Group. This expertise enables the brand to compete in two FIA championships: Formula 1 and the World Endurance Championship. Alpine is also present in other racing disciplines through its customer racing programme in Rally, Cup and GT4. 2024 marks a turning point in Alpine's ambitions as it inaugurates Its 100% electric "Dream Garage" with the launch of its hot hatch, the A290, followed by its first sport fastback, the A390, in 2025.

For further information please visit press.alpinesportscars.co.uk, www.alpinecars.com or @RenaultUKPR or contact:

JIM HOLDER
Director of Communications
jim.holder@renault.co.uk – 07779 227930

ARCHIE FINNIE
Public Relations and Communications Manager, Alpine UK
archie.finnie@alpinecars.com – 07887 468977