Ariel Motor

ARIEL NOMAD CONQUERS MOROCCO DESERT CHALLENGE

Ariel nOMAD CONQUERS MOROCCO DESERT CHALLENGE Ariel Nomad completes the gruelling 2026 Morocco Desert Challenge 2,800 kilometres of punishing desert, dune, and rocky rally stages is the ultimate durability test Ariel engineers developed bespoke off-road package for one of the world’s toughest rally raid events Achievement demonstrates the reliability, adaptability, and capability of the Ariel […]

ARIEL LAUNCHES NEW 525BHP MOTORSPORT-SPEC ‘ATOM 4RR’

Ariel Motor Company has launched the track-oriented Ariel Atom 4RR: a bespoke, built-to-order, road-legal Atom with a hand-built 525bhp motorsport-spec Honda engine, 0-62mph in 2.4 seconds and over 780bhp per tonne.

NEW 525bhp ARIEL ATOM ANNOUNCED – THE ATOM 4RR

Ariel Motor Company has announced plans for the Atom 4RR, a track-focused but road-going 525bhp version of the Atom, to celebrate the car's 25th anniversary. Limited to a maximum of 25 examples.

ATOM 4 & 4R TITANIUM EXHAUST

Weight and the saving of weight has always been at the heart of the Ariel Ethos. The new Titanium and Carbon exhaust system saves nearly 50% over the standard exhaust system, weighing in at just 7.15kg.

NOMAD 2 PRODUCTION BEGINS

After the release of the all new Nomad 2 at the Goodwood Festival of Speed last year, the first customer cars are now in build.

ARIEL and CORTEN-MILLER MOTORSPORT

Ariel Motor Company are pleased to announce Corten-Miller of Boston, Lincolnshire UK, as the first official Ariel Service Centre and a new member of the Ariel

ARIEL ANNOUNCE E-NOMAD CONCEPT

ARIEL LAUNCHES NEW E-BIKE

ATOM 4R CUSTOMER BUILDS COMMENCE

The first Atom 4R builds for customers are now in full flow in Ariel's workshop.

ATOM 4R LAUNCHES AT GOODWOOD FOS 2023

Ariel Ace – BLACK EDITION

Limited edition Ariel Ace - Black Edition• Launched at Motorcycle Live at the NEC Birmingham on 19th November 2022• Only 5 examples will be made• Features

HIPERCAR is GO

Atom features in GRID Legends game

Push the Ariel Atom 3.5 to its limits in spectacular motorsport events as today is the day that #GRIDLegends is finally released on XBox,