Volkswagen is the Which? Electric Car Brand of the Year

• Which? win for Volkswagen as annual awards celebrate the best brands and products across a variety of sectors
• Volkswagen applauded for EV reliability, innovation, safety and efficiency as overall Electric Car Brand of the Year winner
• Judges combine independent tests and investigations with real-world consumer experience to decide winners

Milton Keynes – Volkswagen has been crowned Electric Car Brand of the Year at the 2026 Which? Awards. The accolade was announced at the Science Museum in London, in front of an audience of Which?-recommended brands from a wide range of sectors.

Being shortlisted for a Which? Award is an achievement in itself, and winning one is exceptional. An expert panel of judges combined findings from independent tests and undercover investigations with real-world experience from thousands of consumers to decide this year’s winners. Sectors in the spotlight included high-street retailers, utility providers, travel brands, banking and home entertainment, in addition to car manufacturers.

Volkswagen won the Electric Car Brand of the Year award after demonstrating excellent electric vehicle (EV) reliability ratings in Which? surveys, and for showing that its cars are innovative, safe and electrically efficient.

“This award is a terrific validation of everything we have been working to achieve with our electric cars over the past few years,” said Rod McLeod, Director of Volkswagen UK, after the accolade was announced. “The brand has entered an exciting era with its new family of small electric cars. Starting with the ID. Polo – and with more to come, including the first ever fully electric GTI – these EVs combine everyday usability with cutting-edge electric technology and unmistakable Volkswagen design and character. They will also open the door to electric driving for many more customers, with prices that make electric cars more accessible than ever before.”

Which? – part of the Consumers’ Association registered charity – has been championing consumer choice for more than 60 years through independent advice, campaigning and rigorous testing. It helps people to choose with confidence and encourages higher standards among brands, organisations and service providers.

The Which? judges said: “Volkswagen captures the award with an extensive electric vehicle line-up that covers a wide variety of car types and price points, achieving the highest average test score among shortlisted brands. The manufacturer delivers best buy or near-best buy performance across its range, while actively listening and responding to consumer feedback to improve interior technology.”

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About the Volkswagen brand:  
A total of 178,607 new Volkswagen passenger vehicles were registered in the UK in 2025, according to the Society of Motor Manufacturers and Traders (SMMT). This equated to a market share of 8.84 per cent – ahead of the brand’s market share in 2024 (8.52 per cent) – and made Volkswagen the UK’s best-selling new-car brand for the fifth year running.

The Volkswagen Passenger Cars brand has a global presence, producing vehicles at 28 locations in 12 countries, and employs 170,000 people. In 2025, Volkswagen delivered around 4.7 million vehicles worldwide. These included bestsellers such as the Polo, T-Roc, T-Cross, Golf, Tiguan and Passat, as well as the successful all-electric ID. models. Volkswagen handed over about 382,000 all-electric vehicles to customers worldwide in 2025 and, with its BOOST 2030 strategy, it is consistently driving forward its development into the most desirable brand for sustainable mobility.

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