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Volkswagen Group maintains stable market share in declining global market in Q1

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Volkswagen

13 April 2026

Electric & Hybrid
Original press release and more images on the Volkswagen media site →
Volkswagen Group maintains stable market share in declining global market in Q1
From Volkswagen’s original release. Editorial use only, under Volkswagen’s terms. Copyright Volkswagen or its photographers — Auto Press Hub grants no rights.
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"The first quarter of 2026 was once again characterized by very challenging economic and geopolitical conditions. The worldwide automotive market declined overall through the end of March. Nevertheless, the Volkswagen Group largely maintained its global market share compared to the same period last year. Our delivery figures in Europe continued to show a positive trend. Here, we once again posted growth and also increased the share of all-electric vehicles. In China and the U.S., the total market declines also affected our deliveries. Although the war in the Middle East has so far led to disruptions in the directly affected markets, this has not had a significant impact on the Volkswagen Group’s overall deliveries. For the coming months, we expect further positive momentum from key new models such as the Electric Urban Car Family in Europe and new locally developed electric models in China.”

Marco Schubert, Member of the Group’s Extended Executive Committee for Sales

Key figures

2.05 million vehicles global deliveries after three months, down 4 percent from the previous year (2.13 million vehicles)

 

Growth in South America (+7 percent), Western Europe (+4 percent) and Central and Eastern Europe (+8 percent) partially offset declines in China (-15 percent) and North America (-13 percent)

200,000 vehicles worldwide BEV deliveries through the end of March were down 8 percent from the previous year (216,800 vehicles), growth trend continues in Europe

 

Volkswagen Group remains the clear BEV market leader in Europe and continues on a growth trajectory (+12 percent), BEV share in Western Europe rises from 19 to 20 percent; BEV total markets in China and the U.S. decline significantly following the expiration of government subsidy programs; ahead of the launch of new, locally developed electric models, Volkswagen Group’s BEV deliveries in China drop by 64 percent; in the U.S., the increased tariffs in effect since April 2025 have an additional impact, leading to an 80 percent decline

Order bank in Europe1 up by around 15 percent compared to the end of 2025

 

In particular, attractive new models across all drive types such as the VW T-Roc, CUPRA Terramar, Škoda Elroq, Audi Q3, and Porsche Cayenne Electric are ensuring a rising order intake above the high level of the previous year; order intake across all powertrains rises by 3 percent, while BEV order intake increases by 4 percent

109,000 vehicles global PHEV deliveries up approximately 31 percent year-over-year

 

Demand is rising for vehicles with modern second-generation plug-in hybrid (PHEV) powertrains and all-electric ranges of up to 143 km2

 

Development of core regions


Europe   North America

In the region, deliveries rose by 4.7 percent compared to the same period last year, reaching 983,800 vehicles. In Western Europe, growth was 4.2 percent, while in Central and Eastern Europe, growth was even higher at 7.6 percent. In the home market of Germany, 4.8 percent more vehicles were delivered to customers.

 

205,500 customers took delivery of a vehicle from a Group brand, which was 13.3 percent fewer than in the strong prior-year period. The main reason for this was the performance in the key market USA. There, the decline amounted to 20.5 percent in a challenging environment. This was characterized by the tariff situation as well as changes in regulations.

South America   Asia-Pacific

The Volkswagen Group delivered 147,900 vehicles in the region, representing a 7.0 percent increase over the previous year. In the key market of Brazil, growth was 14.4 percent.

 

In the region, deliveries fell by 14.1 percent year-over-year to 618,900 units. In a significantly declining Chinese total market, the Volkswagen Group recorded a slight gain in market share in the first quarter despite a 14.8 percent drop in deliveries. The core Volkswagen brand (including JETTA) ended the quarter as the market leader.

Best-selling all-electric vehicles (BEV)

Škoda Elroq 29,700
Volkswagen ID.4/ID.5 25,000
Škoda Enyaq (including Coupé) 22,100
Volkswagen ID.3 19,600
Audi Q4 e-tron (SUV/Sportback) 15,600
Volkswagen ID.7 (including Tourer) 14,500
Audi Q6 e-tron (SUV/Sportback) 13,600
Volkswagen ID. Buzz (including Cargo) 11,800
CUPRA Born 10,000
Audi A6 e-tron (Avant/Sportback) 8,600

  1. EU27 + Norway + Iceland + United Kingdom + Switzerland
  2. Volkswagen Golf 1.5 eHybrid: Energy consumption weighted combined 15.6-14.6 kWh/100 km plus 0.3 l/100 km; fuel consumption with discharged battery combined: 5.3-5.0 l/100 km; CO2 emissions weighted combined 7-6 g/km; CO2 class weighted combined: B; CO2 class with discharged battery: D-C Audi A3 Sportback TFSI E: Energy consumption weighted combined 16.6-14.6 kWh/100 km plus 0.4-0.3 l/100 km; fuel consumption with discharged battery combined: 5.4-4.9 l/100 km; CO2 emissions weighted combined 8-6 g/km; CO2 class weighted combined: B; CO2 class with discharged battery: D-C


Deliveries Volkswagen Group – All drive types

Deliveries to customers by market

Jan. – Mar.

2026

Jan. – Mar.

2025

Delta (%)

Western Europe

848,500

814,000

+4.2

Central and Eastern Europe

135,300

125,800

+7.6

North America

205,500

237,200

-13.3

South America

147,900

138,200

+7.0

China

548,700

644,100

-14.8

Rest of Asia-Pacific

70,200

76,300

-8.0

Middle East/Africa

92,800

98,000

-5.3

World

2,048,900

2,133,600

-4.0

 

Deliveries to customers by brand

Jan. – Mar.

2026

Jan. – Mar.

2025

Delta (%)

Brand Group Core

1,554,400

1,600,300

-2.9

Volkswagen Passenger Cars

1,048,300

1,134,200

-7.6

Škoda

271,900

238,600

+14.0

SEAT/CUPRA

145,300

146,700

-1.0

Volkswagen Commercial Vehicles

88,900

80,800

+10.1

Brand Group Progressive

364,900

388,800

-6.1

Audi

360,100

383,400

-6.1

Bentley

2,200

2,400

-9.9

Lamborghini

2,600

3,000

-11.7

Brand Group Sport Luxury

61,000

71,500

-14.7

Porsche

61,000

71,500

-14.7

Brand Group Trucks / TRATON

68,600

73,100

-6.1

Scania

20,900

22,200

-5.7

MAN

23,600

20,600

+14.5

International

13,300

16,900

-21.1

Volkswagen

Truck & Bus

10,800

13,400

-19.6

Volkswagen Group (total)

2,048,900

2,133,600

-4.0

Percentage changes are based on unrounded figures


Deliveries Volkswagen Group – all-electric vehicles (BEV)

Deliveries to customers by market

Jan. – Mar.

2026

Jan. – Mar.

2025

Delta (%)

Europe

176,400

158,100

+11.5

USA

4,000

19,900

-80.1

China

9,400

25,900

-63.8

Rest of the world

10,300

12,800

-19.7

World

200,000

216,800

-7.7

 

Deliveries to customers by brand

Jan. – Mar.

2026

Jan. – Mar.

2025

Delta (%)

Brand Group Core

145,000

151,400

-4.2

Volkswagen Passenger Cars

62,400

95,200

-34.4

Škoda

51,800

27,000

+91.9

SEAT/CUPRA

17,800

18,600

-4.4

Volkswagen Commercial Vehicles

13,100

10,700

+22.5

Brand Group Progressive

42,000

46,400

-9.4

Audi

42,000

46,400

-9.4

Bentley

-

-

-

Lamborghini

-

-

-

Brand Group Sport Luxury

12,100

18,400

-34.2

Porsche

12,100

18,400

-34.2

Brand Group Trucks / TRATON

900

600

+40.3

Scania

130

100

+25.0

MAN

540

380

+44.0

International

180

90

+112.8

Volkswagen Truck & Bus

0

50

-91.3

Volkswagen Group (total)

200,000

216,800

-7.7

Percentage changes are based on unrounded figures

Contacts
Christoph Oemisch
Corporate Communications Spokesperson Finance & Sales
+49 (0) 1520 9364626
christoph.oemisch@volkswagen.de | www.volkswagen-group.com


About the Volkswagen Group


The Volkswagen Group is one of the world's leading car makers, headquartered in Wolfsburg, Germany. It operates globally, with 111 production facilities in 16 European countries and 10 countries in the Americas, Asia and Africa. With around 663,000 employees worldwide. The Group’s vehicles are sold in over 150 countries.

With a comprehensive portfolio of strong global brands, leading technologies at scale, innovative ideas to tap into future profit pools and an entrepreneurial leadership team, the Volkswagen Group is committed to shaping the future of mobility through investments in electric and autonomous driving vehicles, digitalisation and sustainability. The goal: As a “Global Automotive Tech Driver”, to make the best automotive technologies accessible to customers worldwide - from entry-level mobility to the luxury segment.

In 2025, the total number of vehicles delivered to customers by the Group globally was 9.0 million (2024: 9.0 million). Group sales revenue in 2025 totaled EUR 321.9 billion (2024: EUR 324.7 billion). The operating result in 2025 amounted to EUR 8.9 billion (2024: EUR 19.1 billion).

Originally published by Volkswagen
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