Buzzing to be back! Volkswagen Group UK joins forces with Volkswagen Financial Services UK to sponsor MK Pride Festival

• Volkswagen Group UK sponsors Milton Keynes Pride for sixth consecutive year
• This year it’s teaming up with sister company Volkswagen Financial Services UK
• MK Pride Festival takes part in Campbell Park, Milton Keynes, on Saturday 12 September
• Bold celebration of LGBTQ+ pride, diversity and community is free and fully accessible

Milton Keynes, 24 August 2026 – For the sixth year running, Volkswagen Group UK (VWG) is proud to be sponsoring MK Pride Festival. It’s teaming up with sister company, Volkswagen Financial Services UK (VWFS), to be named ‘official automotive partners’ as the companies work together to support this exciting event. MK Pride takes place at Campbell Park in VWG/VWFS’s home city of Milton Keynes from 12 noon on Saturday 12 September. It’s free to enter but you need to register for tickets in advance here.

As official automotive partners, it’s only right VWG will be showcasing some stunning vehicles. These will include the head-turning ID. Buzz in its Pride wrap, and Tiny Buzz riding alongside; while VWFS will be debuting Drive, a VWFS-backed initiative designed to make it easier for customers to find, finance and drive their next vehicle (www.drive.co.uk).

There will be a range of fun surprises on the stand, as well as the chance to talk to colleagues from VWG and VWFS. Not only can attendees find out what it’s like to work for the UK’s leading automotive group, they can also discuss how we foster an environment where everyone belongs.

Jamie Hanna, co-chair of VWG's We Drive Proud Employee Network Group, said: “We’re really excited to be returning to MK Pride again in 2026. At a time when some organisations are toning down their DEI activities, I’m pleased our award-winning initiatives are going from strength to strength.

“Teaming up with VWFS allows us to showcase even more opportunities and share with local people what it’s like to be part of the Volkswagen Group family. And everyone on our stand is volunteering to be there so you can guarantee an honest and open conversation!”

The festival benefits the local community through providing a safe space for LGBTQ+ people. It also contributes to local projects ranging from educational development programmes to youth groups and Q:Alliance, a local LGBTQ+ charity. Above all, it’s about people and community.

To learn more about VWG’s commitment to DEIB (Diversity, Equity, Inclusivity and Belonging) and job opportunities, please visit Home :: Volkswagen Group UK Careers (VWG) or Working at VWFS (VWFS). Alternatively come visit us at Campbell Park next month!

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Volkswagen Group United Kingdom Ltd
Volkswagen Group United Kingdom Ltd is a wholly-owned subsidiary of Volkswagen Group (see below), and is the importer of Audi, SEAT, CUPRA, Škoda cars as well as Volkswagen Passenger Cars and Volkswagen Commercial Vehicles. The company directly employs over 850 people in the UK, while a further 25,000 work indirectly for the group, employed by its associated businesses which include retail networks, logistics, customer services and financial services.

In 2025 the Group registered 437,255 passenger cars, achieving a market share of 21.6 per cent, plus a further 35,839 vans and pick-ups, through our network of around 600 retailers. It is the UK’s leading automotive Group.

Volkswagen Group
The Volkswagen Group is one of the world's leading car makers, headquartered in Wolfsburg, Germany. It operates globally, with 111 production facilities in 16 European countries and 10 countries in the Americas, Asia and Africa. With around 663,000 employees worldwide, the Group’s vehicles are sold in over 150 countries.

With a comprehensive portfolio of strong global brands, leading technologies at scale, innovative ideas to tap into future profit pools and an entrepreneurial leadership team, the Volkswagen Group is committed to shaping the future of mobility through investments in electric and autonomous driving vehicles, digitalisation and sustainability. The goal: As a “Global Automotive Tech Driver”, to make the best automotive technologies accessible to customers worldwide - from entry-level mobility to the luxury segment.

In 2025, the total number of vehicles delivered to customers by the Group globally was 9.0 million (2024: 9.0 million). Group sales revenue in 2025 totalled EUR 321.9 billion (2024: EUR 324.7 billion).

Kate Thompson
Volkswagen Group UK
Head of Corporate Communications
+44 (0) 7713 265562
kate.thompson@vwg.co.uk | www.volkswagengroup.co.uk

Sarah Findlay 
VOLKSWAGEN FINANCIAL SERVICES (UK) LIMITED
External Communications Manager
+44 (0) 7795 995492
sarah.findlay@vwfs.co.uk