Toyota announces Best Retailer in Town (BRIT) award winners

• Vantage Toyota York wins Best Retailer award and an Ichiban Award (Large Retailer)
• Wales-based FRF Group wins Best Toyota Group award for third consecutive year
• Ichiban Awards Medium Retailer and Small Retailer, won by FRF Toyota (Newport) and Vantage Toyota Scarborough respectively

Toyota has announced the winners of its annual Best Retailer in Town (BRIT) awards, with Vantage Toyota York winning the Best Retailer title after two years as runner up for this award. The centre also won an Ichiban Award (Large Retailer). Throughout 2025 the team focused on core values – meeting the customer’s needs and making consistent improvements in operations and behaviours.

Dipash Chauhan, Centre Principal, Vantage Toyota York commented: “Awards are amazing, but they’re earned daily. We’ll keep focusing on people first: our customers, our colleagues and developing the next generation of leaders within the business.”

The Ichiban Award (Small Retailer) was won by Vantage Toyota Scarborough and Peter Stableford, Centre Principal for the Centre commented: “It was great when we found out we had won the Ichiban Award. We always try to do the basics right and put customers at the heart of everything we do. We never set our goal out to be number one in the BRIT awards, we just do our best every day and the results then follow.”

Wales-based FRF Group won the Best Toyota Group award for the third year running.  The business’s FRF Toyota (Newport) centre also won an Ichiban Award (Medium Retailer).

Throughout 2025, FRF Group placed significant emphasis on people development. It has also refined the structure and the frequency of its business performance reviews.

Mark Radcliffe, Managing Director of FRF, commented: “When we won the Best Group Award for the first time three years ago, it created a strong sense of pride across the team and sparked some fantastic conversations with our customers. Since then, we’ve been driven to improve year on year. In 2026, our focus remains the same: to build on what we’ve achieved by reviewing every aspect of the operation and identifying where we can grow, refine, and elevate our performance.”

Toyota BRIT Award winners:

ENDS