MEDIA ADVISORY
26 June 2026
Toyota (GB) PLC: a new divisional structure and directorial appointments
Toyota (GB) PLC is adopting a new divisional structure, effective from 1 July 2026. The changes to the business include a number of directorial changes and new appointments.
Products and Services: Chris Hayes leads the new Products and Services division, moving from his position as head of the Lexus division. This division is responsible for vehicle lifetime value strategy programme and planning across all products and services, including after sales and used vehicles.
Brand and Customer Experience: Emma Johnson, previously Director, Marketing, heads the new Brand and Customer Experience division, responsible for the business’s Customer Lifetime Value strategy, focusing on acquisition and retention throughout the ownership lifecycle.
Operations: Paul Fricker becomes Director of the Operations division, with Matt Docksey moving to Fricker’s previous role as General Manager, Fleet. This division leads performance in all business areas, working closely with network partners across new, used and fleet vehicle business and the wider value chain.
Lexus: Rob McKendrick, previously Director, Customer Services, is the new Lexus division director. This division is a dedicated business unit championing the Lexus brand and network, driving all aspects of commercial performance.
Corporate Services: Richard Balshaw, previously Executive Director, Strategy, Corporate Operations, Technology and People, leads the Corporate Services division. This division leads all corporate functions and the company’s financial strategy.
Luigi Ksawery Luca’ remains the company’s President and Managing Director.
Stuart Sanders, Executive Director, Commercial, moves from Toyota (GB) on secondment to Toyota Motor Europe to take up the position of Head of LCV (light commercial vehicles).
Darren Morris, Chief Financial Officer, has retired after a long and successful career at Toyota (GB) in which he held the position of CFO from 2013.
Overview [effective 1st July 2026]
| Name | From | To |
| Chris Hayes | Director, Lexus | Director, Products and Services |
| Emma Johnson | Director, Marketing | Director, Brand and Customer Experience |
| Paul Fricker | General Manager, One Toyota Fleet. Services | Director, Operations |
| Rob McKendrick | Director, Customer Services | Director, Lexus |
| Richard Balshaw | Executive Director, Strategy, Corporate Operations, Technology and People | Director, Corporate Services |
| Stuart Sanders | Executive Director, Commercial | Head of LCV (light commercial vehicles), Toyota Motor Europe |
ENDS
Originally published by Toyota
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