Suzuki celebrates its National and Regional Dealer of the Year Winners for 2025

Suzuki GB PLC has named the winners at this year’s annual Dealer of the Year awards with Blackshaws Garage based in the North East of England being crowned the winner of the National Dealer of the Year accolade.  

The dealer awards for both UK and Republic of Ireland took place at Carton House, County Kildare, Ireland where representatives from Suzuki’s network gathered to celebrate their achievements. The awards were presented by Board members from Suzuki and included Regional Dealer, Long Service Recognition, Customer Experience, Aftersales and a new category from this year which is Used Cars in recognition of strong success in this important area.  

The winners were decided following a nationwide assessment of all dealerships in the brand’s portfolio. The Regional, National and Customer Experience winners were assessed on the percentage of target sales achieved, finance penetration percentage, Sales and Service Customer Experience and the number of parts and quantity of accessories sold. These figures are then aggregated on a balanced scoreboard to reveal the dealership at the top of each category.

The Suzuki GB dealer network is divided into six Regions and the winners from each were C&M McDonald (Region A), Blackshaws Garage (Region B), Cumbria Suzuki (Region C), Eastbourne Suzuki (Region D), Sportif Suzuki (Region E) and Tracks of Exeter (Region F). The Customer Experience (CX) for this year was awarded to Pearsons of Wemyss Bay and the Used Cars accolade was presented to Henry’s Suzuki (both in Region A). 

Takanori Suzuki, Managing Director Suzuki GB PLC, said: “Our annual awards are always a fantastic opportunity to recognise the hard work and achievements of our dealer network. It’s great to be able to celebrate the dedication and loyalty of our dealerships and I’d like to congratulate all of our winners. Special congratulations goes to the team at Blackshaws Garage who are celebrating their double win both Nationally and Regionally. We look forward to a successful and prosperous 2026 and meeting again next year to celebrate even more of our achievements.”

Additionally, a total of 20 dealers were recognised for their long service with Suzuki. Awards were presented to dealerships from across the country celebrating milestones from 10 years through to an incredible 40 years for Cumbria Suzuki and Town & Country Cars. The list of long service award reciepients are as follows:

This year’s Suzuki Fellowship Award, an accolade handed to a person from either the Suzuki dealer network or from Suzuki themselves that have made a clear outstanding contribution to the company was proudly awarded posthumously to Ian Price (1947-2025). Ian worked with Suzuki for many years, was hugely popular and respected and will be fondly remembered by all who knew him.

For more information about Suzuki please visit www.suzuki.co.uk.

ENDS

Suzuki Media Contacts:
Alun Parry
Telephone: 01908 336760
Mobile: 07912 731 407
E-mail: alun.parry@suzuki.co.uk

Jessica Grimditch
Telephone: 01908 336775
Mobile: 07710 582227
E-mail: jessica.grimditch@suzuki.co.uk

X: @SuzukiPress