Subaru Begins Production of Battery Electric Vehicles at its Gunma Yajima Plant

• Subaru begins in-house production of Battery Electric Vehicles (BEVs) with all-new E-Outback
• E-Outback is being produced at Subaru’s newly upgraded Gunma Yajima Plant
• Factory is now equipped to produce BEVs alongside petrol and hybrid vehicles on a single line
• E-Outback is a major part of Subaru’s BEV line-up, with Solterra and Uncharted

4th February 2026 – Subaru Corporation has begun the in-house production of Battery Electric Vehicles (BEVs), including the all-new E-Outback, at its Gunma Yajima Plant. This milestone follows the completion of a programme of production facility upgrades, which began in August 2025.

The production facility upgrades were focused on establishing a new mixed-model production line, enabling the manufacture of BEVs such as E-Outback alongside petrol and hybrid vehicles on a single line. The newly upgraded facility will enable Subaru to build on its long-cultivated mixed-production expertise as it moves into an age of electrification.

The all-new Subaru E-Outback, produced on this line, is the second model in Subaru's global BEV line-up, jointly developed with Toyota Motor Corporation. Following its inception in 2005, the alliance between the two companies marked its 20th anniversary in 2025, with collaboration strengthened over the years across a wide range of areas, including development, production, and supply chains.

The latest manufacturing developments have been achieved through deeper cooperation between the two companies in the area of electrification, alongside advancements in Subaru’s monozukuri (manufacturing) capabilities.

Subaru will continue pursuing greater flexibility in manufacturing techniques to achieve highly efficient production and development, enhancing responsiveness to changes in market demand and further strengthening the company’s competitiveness.

The Subaru E-Outback is set to arrive on UK shores in Summer 2026. More details on this new model will be announced closer to launch.

ENDS

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