Dales Subaru crowned Retailer of the Year at Subaru UK Annual Conference and Awards

• Dales Subaru has been named overall Retailer of the Year for 2025
• Retailer network celebrates outstanding achievements across multiple performance categories
• Subaru recognises local dealerships as the backbone of its personalised automotive service approach

16th February 2026 – Subaru UK recently celebrated the achievements of its Retailer network at its Annual Conference & Awards, which this year were held in Manchester.

Dales Subaru, an established Subaru dealership based near Blackburn, was named the overall Retailer of the Year for 2025, cementing its reputation as a key pillar of the Subaru dealer network.

Dales’ achievements included surpassing sales targets, setting new standards for parts and accessory sales and growing its market share. All this success was underpinned by a knowledgeable and passionate team defined by an unwavering commitment to serving their customers.

The event also recognised outstanding performance across multiple other categories, with S & S Services securing both the Finance Retailer of the Year Award and the Sales Retailer of the Year title, and K T Green Ltd being acknowledged for Excellence in Customer Service. Russell Jones from Keith Price Garage was celebrated as Salesperson of the Year.

Lorraine Bishton, Managing Director, Subaru UK & Ireland, commented: "It was a privilege to celebrate the exceptional achievements of our retailer network at our Annual Awards. Dales Subaru, our Retailer of the Year, perfectly embodies the spirit of what sets our retail network apart - delivering high-quality, tailored automotive experiences in its local communities.

“Our dealerships are the cornerstone of the Subaru experience. In an increasingly digital world, the personal service, local expertise, and genuine commitment our retailers provide matter more than ever. They don't just sell cars; they support adventures, protect families, and ensure that their customers can drive with total confidence on every journey. The success of Subaru is built on the dedication and excellence of our retail partners.”

Speaking about the award, Ross Butterworth, Owner of Dales Subaru, said, “We are thrilled that Dales Subaru has been named Subaru UK’s Retailer of the Year. This award is a testament to our family and team’s hard work and dedication to delivering exceptional customer experiences.”

He continued, “As the owner of this family business, I’m proud to see our commitment to excellence recognised by Subaru UK. We’ve maintained a fantastic relationship with Subaru for over 10 years, built on trust, mutual respect and passion, values our family business shares with Subaru.”

2025 Subaru Awards Winners

• Retailer of the Year (Overall): Dales Subaru
• Retailer of the Year Region 1: Dales Subaru
• Retailer of the Year Region 2: Keith Price Garage
• Retailer of the Year Region 3: E O Culverwell Ltd (R/Bridge)
• Finance Retailer of the Year: S & S Services
• Excellence in Customer Service: K T Green Ltd
• Salesperson of the Year: Russell Jones (Keith Price Garage)
• Sales Retailer of the Year: S & S Services
• Retailer Community Award: Jeffries of Bacton
• Retailer Marketing Award: Autosales
• Service Technician of the Year: Harry Pigott (Crayford & Abbs)
• Aftersales Person of the Year: Connor Greenway (Desmond Eastwood Motors Ltd)
• Aftersales Retailer of the Year: Roger Simpson Limited T/As Simpsons Swindon
• Rising Star Award: Jimmy Milner (Zig Zag Cars Ltd T/As Tees Valley)
• Newcomer of the Year: Wool and Bovington Motors Ltd

ENDS

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