Vindis Škoda Bury St Edmunds wins Škoda Retailer of the Year for a second consecutive year

• Suffolk-based retailer records back-to-back wins at annual awards ceremony
• Wings Škoda Peterborough and RRG Škoda Bolton complete top three
• Škoda Bury St Edmunds also claim Human Touch and Aftersales category wins
• Eric Boutin, Škoda UK Brand Director highlights brand’s remarkable growth

Milton Keynes, 23 March 2026: Škoda UK has announced the winners of its 2025 Retailer of the Year (ROTY) Awards, with Vindis Škoda (Bury St Edmunds) recording back-to-back wins to retain its title for 2025. In a remarkable night for the Suffolk-based retailer, Vindis also recorded two major category wins – a first at the Škoda Retailer of the Year Awards.

At the ceremony, which was attended by retailers from across the network, Škoda UK Brand Director, Eric Boutin, highlighted the brand’s remarkable momentum, including a rise to third place in Europe, the success of the Elroq as the second best‑selling EV across the continent, and the UK’s market share climbing beyond 4%.

The Škoda Retailer of the Year awards acknowledge the ongoing dedication and hard work displayed by the brand’s network of retailers in the past year. As in previous years, retailers fought it out over five key categories which included New Car Sales, Used Car Sales, Fleet Sales, Human Touch and Aftersales.

In taking the Retailer of the Year honour, Vindis Škoda (Bury St Edmunds) saw off tough competition from Wings Škoda (Peterborough) which marked a welcome return to the podium to finish in second place, and RRG Škoda (Bolton) which repeated its third-place finish in last year’s awards.

In what was an incredible year for the retailer, Vindis Škoda (Bury St Edmunds) also topped the Human Touch and Aftersales categories, an unprecedented achievement in the Škoda Retailer of the Year awards.

Other big winners on the night were RRG Škoda (Bolton), which won the New Car Sales category, Johnsons Škoda (Burntwood) which took top spot for Used Car Sales, and Garland Motors Škoda (Aldershot) which was won the Fleet Sales award. Vindis Škoda (Bury St Edmunds) dominated the customer-focused categories, securing both Human Touch and Aftersales awards.

The event also commended the six Škoda Challenge 2025 finalists who will represent the UK at the International finals in Krakow, Poland later this year. The Škoda Challenge recognises the biggest talents in the brand’s Sales and Aftersales network.

Retailer of the Year 2025
1st Place: Vindis Škoda Bury St Edmunds
2nd Place: Wings Škoda Peterborough
3rd Place: RRG Škoda Bolton

Category Winners
New Car Sales: RRG Škoda (Bolton)
Used Car Sales: Johnsons Škoda (Burntwood)
Fleet Sales: Garland Motors Škoda (Aldershot)
Human Touch: Vindis Škoda (Bury St Edmunds)
Aftersales: Vindis Škoda (Bury St Edmunds)

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Škoda Auto

• is successfully steering through the new decade with the Next Level Škoda Strategy;
• aims to become one of the top three best-selling brands in Europe by the end of the decade by offering its customers the best of both worlds through a range of attractive BEV, hybrid & ICE products;
• effectively exploits the potential in important growth markets such as India, Vietnam and the ASEAN region;
• currently offers customers 12 passenger car model ranges: Fabia, Scala, Octavia, Superb, Kamiq, Karoq, Kodiaq, Elroq, Enyaq, Slavia, Kylaq and Kushaq;
• delivered more than 1,040,000 vehicles to customers worldwide in 2025;
• has been part of the Volkswagen Group, one of the world's most successful car manufacturers, for more than 30 years;
• is part of Brand Group CORE, an organisational merger of the Volkswagen Group's volume brands, with the aim of achieving joint growth and significantly increasing the overall efficiency of all five volume brands;
• independently develops and produces components such as MEB battery systems, engines and transmissions for other Volkswagen Group brands;
• operates three production plants in the Czech Republic; has production capacities in China, Slovakia and India, mostly through group partnerships, as well as in Vietnam and Ukraine in cooperation with a local partner;
• employs around 40,000 people worldwide and is active in almost 100 markets.

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