Eight straight: Škoda UK smashes records in remarkable first half of 2026

• Highest ever brand sales volume year to date – 46,508
• Highest ever brand ranking year to date – 9^th
• Highest ever retail market share year to date – 3.4%
• Highest ever retail market share for June – 4.3%
• Highest ever order take year to date
• Highest ever True Fleet sales year to date – 15,905
• Highest ever True Fleet brand ranking – 5^th
• Highest ever True Fleet order take year to date 
• Brand market share year to date – 4.1%
• UK sales driven by strong demand for Elroq and Enyaq EV models

Milton Keynes, 08 July 2026: Škoda UK has delivered an exceptional performance in the first half of 2026, setting a raft of new records, from overall sales volume to market share. The Czech brand has built on the remarkable success of 2025 by increasing sales across both retail and fleet sectors. Driven by strong demand for its range of award-winning EVs and new evolutions of its existing model portfolio, Škoda has reinforced its reputation for delivering outstanding value for money to customers.

Between January and the end of June, Škoda UK set no fewer than eight new records across the business. The brand recorded its highest ever sales volume for the first six months of the year with a total of 46,508 cars registered between 1 January and 30 June 2026. Not only has Škoda registered more cars than ever before in H1, it has also set a new brand record for orders, highlighting strong ongoing demand for its broad range of models. Confirming its ongoing popularity with fleet buyers, Škoda also recorded its highest ever True Fleet order take for the year to date.

H1’s strong sales figures saw Škoda reach its highest ever market share of 4.3% for June, with the overall figure for the first six months of the year being the second highest in the brand’s history at 4.1% (half year record of 4.2% was set in 2025).

Škoda’s performance is all the more impressive given that the brand has delivered growth across all key sales channels, proving its appeal among both retail and fleet customers. At 3.4%, Škoda recorded its highest ever retail market share for the year to date.
Demand was also strong enough to see Škoda ranked 5th overall for True Fleet registrations. Overall, the brand sits 9th for market share.

Škoda’s performance in the UK has helped the brand achieve record figures across the European market.  In Q1 2026, Škoda Auto delivered 222,500 vehicles across the region (EU27+4). This represents a +17.1% increase and propelled Škoda to the region’s second best-selling car brand for the first time*. As in the UK, the brand’s all-electric models have been key to its popularity with customers. The multi-award-winning all-electric Elroq and Enyaq family ranked second and fifth respectively among the best-selling electric vehicles in Europe in Q1/2026.

In the UK, the Enyaq (including Coupe) led the way with 8,529 registrations, ahead of the Kodiaq and Elroq with 7,227 and 6,902 registrations respectively.

Škoda UK registrations 2026 YTD

All full database of downloadable images and other media assets, including video b-roll, press packs and media releases is available at www.skodamedia.com.  

* source: ACEA, April 23, 2026

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Škoda Auto

• is successfully steering through the new decade with the Next Level Škoda Strategy;
• aims to become one of the top three best-selling brands in Europe by the end of the decade by offering its customers the best of both worlds through a range of attractive BEV, hybrid & ICE products;
• effectively exploits the potential in important growth markets such as India, Vietnam and the ASEAN region;
• currently offers customers 13 passenger car model ranges: Fabia, Scala, Octavia, Superb, Kamiq, Karoq, Kodiaq, Epiq, Elroq, Enyaq, Slavia, Kylaq and Kushaq;
• delivered more than 1,040,000 vehicles to customers worldwide in 2025;
• has been part of the Volkswagen Group, one of the world's most successful car manufacturers, for more than 30 years;
• is part of Brand Group CORE, an organisational merger of the Volkswagen Group's volume brands, with the aim of achieving joint growth and significantly increasing the overall efficiency of all five volume brands;
• independently develops and produces components such as MEB battery systems, engines and transmissions for other Volkswagen Group brands;
• operates three production plants in the Czech Republic; has production capacities in Spain, Slovakia, Kazakhstan and India, mostly through group partnerships, as well as in Vietnam and Ukraine in cooperation with a local partner;
• employs around 40,000 people worldwide and is active in almost 100 markets.

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