RENAULT ENTERS A NEW PHASE IN THE TRANSFORMATION OF ITS MARKETING WITH THE APPOINTMENT OF JEAN-PIERRE DIERNAZ AS VICE PRESIDENT RENAULT BRAND GLOBAL MARKETING AND CHIEF BRANDING OFFICER ALL BRANDS

• Renault announces the appointment of Jean-Pierre Diernaz as Vice President Renault Brand Global Marketing and Chief Branding Officer all brands, effective September 14, 2026.
• In this role, he joins the Renault Brand Management Committee.
• He will report directly to Fabrice Cambolive, CEO Renault Brand and Chief Growth Officer of Renault Group.

Renault announces the appointment of Jean-Pierre Diernaz as Vice President Renault Brand Global Marketing and Chief Branding Officer all brands, effective September 14.

As Vice President Renault Brand Global Marketing, Jean-Pierre Diernaz will be responsible for strengthening brand preference, accelerating the transformation of Renault’s marketing, and directly contributing to the company’s growth momentum. He will lead all marketing activities for the Renault brand, with the ambition of developing a more digital model built around customer insights, data, artificial intelligence and performance management. His mandate is part of a broader ambition: to make marketing an even more powerful driver of value creation and growth by bringing brand, customer experience and commercial performance closer together. His international perspective and experience in the automotive industry will notably contribute to sustaining the momentum already underway in Europe around electrification and strengthening Renault’s positions in key international markets.

As Chief Branding Officer all brands, he will also be responsible for developing the value and complementarity of Renault Group’s brand portfolio. He will ensure consistency in how the brands are expressed while strengthening the distinctiveness of Renault, Dacia and Alpine, in order to increase their attractiveness, differentiation and contribution to the Group’s growth. 

This appointment supports the implementation of the futuREady plan, which sets out Renault Group’s growth and competitiveness trajectory.

Fabrice Cambolive, CEO Renault Brand and Chief Growth Officer of Renault Group, said: “Jean-Pierre Diernaz is joining Renault at a pivotal moment. Over the past few years, we have embarked on a profound transformation, and our ambition is now to go even further: harnessing the power of the brand, customer insights and new technologies to deliver stronger and more sustainable growth.

“Jean-Pierre will be responsible for continuing the work already underway to strengthen our ability to create emotion, desire and brand preference. He will also make a decisive contribution to the evolution of our marketing activities by further integrating data, AI and new performance management tools. His ability to combine creativity and digital innovation in service of the business, together with his international perspective, will be essential to sustaining the momentum around electrification in Europe, supporting our development in international markets and contributing to the implementation of the futuREady plan.”

With more than 25 years of experience in the automotive industry, Jean-Pierre Diernaz has developed recognized expertise in marketing, digital transformation and brand development. He began his career with Ford in France and internationally before joining Nissan in 2005 as Advertising Director Europe. He subsequently held several senior European leadership positions, notably for Infiniti and the electric vehicle business, before becoming Vice President, Marketing & Digital Europe.

In 2019, he joined MotorK as Chief Strategy Officer, contributing to the company's growth in automotive digital transformation.

He joined General Motors Europe in 2024 as Chief Marketing Officer before being appointed President and Managing Director, while continuing to serve as Chief Marketing Officer Europe.

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NOTES TO EDITORS

Who is the new vice president for marketing of Renault and chief branding officer for Alpine, Dacia and Renault?
Jean-Pierre Diernaz will join Renault and Renault Group to lead these marketing activities from September 14.

What remit has Jean-Pierre Diernaz been given?
Jean-Pierre Diernaz will lead all marketing activities for the Renault brand, with the ambition of developing a more digital model built around customer insights, data, artificial intelligence and performance management.

Who will Jean-Pierre Diernaz report to?
Jean-Pierre Diernaz will report to Fabrice Cambolive, CEO Renault Brand and Chief Growth Officer of Renault Group.

Where did Jean-Pierre Diernaz previously work?
Jean-Pierre Diernaz has 25 years of experience in the automotive sector, having previously worked for Ford, Nissan, Infiniti, MotorK and General Motors.

ABOUT RENAULT
Renault is the world’s leading French car brand, building on over a century of innovation to develop voitures à vivre based on desirable design with useful, people-first technologies and electrified powertrains that make no compromises on driving pleasure. Designed as living spaces, Renault vehicles are made for everyday living. Having initiated on an in-depth transformation with the Renaulution plan, the brand is now beginning a new strategic cycle with futuREady, a plan to boost its competitive edge and deliver long-term performance, both in Europe and internationally. This ambition is based on desirable products and increased international momentum, as well as on a pragmatic two-pillar approach to electrification – 100 % hybrid and 100 % electric – in order to support the energy transition at any pace of progress.

For further information, please visit www.press.renault.co.uk or @RenaultUKPR or contact:

Jim Holder
Director of Communications
jim.holder@renault.co.uk – 07779 227930

Christian Tilbury
Press Relations Manager
christian.tilbury@renault.co.uk – 07759 122784