Porsche at Fuori Concorso: Sonderwunsch at Lake Como

At the heart of Porsche’s appearances on Lake Como is the brand’s long‑standing commitment to individualisation. In 2022, Fuori Concorso hosted its first dedicated display of Porsche one‑offs and limited‑edition cars from Zuffenhausen. The standout was the 911 Sport Classic, limited to 1,250 units and crafted by Porsche Exclusive Manufaktur. The exhibition made clear just how deep individualisation is rooted at Porsche: as a craft; as a creative mindset; and as a bridge between past and present.

One‑offs, prototypes and concept cars

A year later, Porsche created an open-air exhibition by the lake as part of its 75th anniversary celebrations. Rare prototypes and concept cars from the Porsche Museum were brought out into the open. This was heritage, not behind glass but placed directly into the cultural landscape of Lake Como. A crowd‑pleasing moment came when Mark Webber took the wheel of a Porsche 911 GT1 for a demonstration run, underscoring the enduring relevance of iconic racing cars at Fuori Concorso.

In 2024, the spotlight again fell on Sonderwunsch. A 911 Turbo S showcased factory individualisation at its most impressive: Chromaflair paint, thoughtful interior details and subtle nods to Porsche history. The event’s theme, ‘British Racing Green’, highlighted a colour that has long been part of Porsche’s Paint to Sample universe.

Fuori Concorso 2026

For Guglielmo Miani, the essence of Fuori Concorso is not merely to display cars, but to tell their stories. This approach unfolds in a variety of forms at Lake Como – including selected contributions from Porsche to showcase the full spectrum of its Sonderwunsch and Exclusive Manufaktur offerings.

In keeping with this year’s motto, ‘KraftMeister’, Porsche will present a curated selection of current Factory Commission projects as well as the new 911 GT3 S/C on May 16 and 17. Each creation demonstrates how bespoke craftsmanship shapes the brand and can turn a customer’s vision into a one‑of‑a‑kind Porsche.