Porsche at boot Düsseldorf 2026: important premieres, close to the customer
Porsche and its collaboration partner Frauscher are drawing positive conclusions about boot Düsseldorf 2026, where their stand concept was designed to be especially approachable. At the world’s largest boat and watersports show, the sports car manufacturer sought direct dialogue with both existing customers and new prospects – engaging with an audience that combines automotive and maritime passion. Alongside the premiere of a new fully electric sports boat, two visionary and innovative cars took centre stage: the Macan Turbo Concept Lago and the Cayenne Electric.
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Originally published by Porsche
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