Polestar lets it snow in festive pop-up on Oxford Street

BICESTER, UK – 9 December 2025. Polestar, the all-electric Swedish performance brand, today opens a pop-up Space on Oxford Street. Bringing a wintry dose of Scandinavian cool to the legendary central London shopping district, Polestar will find its home at Future Stores, 95 Oxford Street, until 14 December during some of the highest footfall days for the area.

Polestar 4, thematically painted in its ‘Snow’ exterior, will be on display for visitors to immerse themselves in the groundbreaking electric SUV coupé with help from experts. Easily accessed from both Oxford Circus and Tottenham Court Road underground stations, visitors to the Space can be sure to take in some festive cheer with immersive and educational activities taking place across the nine-day period under the theme of ‘Let it Snow’.

Matt Galvin, Managing Director of Polestar UK, said: “Polestar is now a regular sight on UK roads being the fastest growing premium car brand in the UK, and just last week we were named as having the highest brand awareness among UK consumers for EV brands according to YouGov. So, it’s fitting for us to pop-up on the most recognisable shopping street in the UK during the busiest time of year. We can’t wait to meet all of Oxford Street’s festive shoppers over the next nine days, and we have some surprises in store for our visitors.”

Polestar 4, launched in late 2024, is a D-segment SUV coupé that continues the trend of breaking boundaries. To allow for exceptional rear occupant space, comfort and headroom, the traditional rear window has been removed, and a digital rear-view mirror replaces the conventional setup. The innovative interior also features reclining rear passenger seats as standard and recycled materials such as unique Tailored Knit upholstery made from 100% recycled PET and 3D-knitted to size, with zero waste. Further, Polestar 4 has the lowest carbon footprint of any Polestar on the road. Priced from £53,000, available with single-or dual-motor powertrains, Polestar 4 has a range of up to 385 miles (WLTP) and can achieve the 0-62 mph sprint in as little as 3.8 seconds.

Visitors to Polestar Oxford Street can visit the Space 11:00-22:00, from now until 14 December.

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Notes to editors

About Polestar 

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand with a focus on uncompromised design and innovation, and the ambition to accelerate the change towards a sustainable future. Headquartered in Gothenburg, Sweden, its cars are available in 31 markets globally across North America, Europe and Asia Pacific.

In the UK, Polestar is based in Bicester, Oxfordshire. A total of 14 retail locations, known as Polestar Spaces, are available for customers to physically engage with Polestar Specialists and arrange test drives.

Polestar has four models in its line-up: Polestar 2, Polestar 3, Polestar 4, and Polestar 5. Planned models include the Polestar 4 new variant (to be introduced in the last quarter of 2026), Polestar 2 successor (to be launched early in 2027), Polestar 7 compact SUV (to be introduced in 2028) and the Polestar 6 roadster. With its vehicles currently manufactured on two continents, North America and Asia, Polestar plans to diversify its manufacturing footprint further, with production of Polestar 7 planned in Europe.

Polestar has an unwavering commitment to sustainability and has set an ambitious roadmap to reach its climate targets: halve greenhouse gas emissions by 2030 per-vehicle-sold and become climate-neutral across its value chain by 2040. Polestar’s comprehensive sustainability strategy covers the four areas of Climate, Transparency, Circularity, and Inclusion.