Neon Legacy Initiative: Mercedes-Benz and Roger Federer support local tennis clubs ahead of the Laver Cup 2026 in London

• Mercedes‑Benz and Roger Federer are donating over 11,000 tennis balls to local tennis clubs in the Greater London area
• Through their joint Neon Legacy Initiative, Mercedes‑Benz and Roger Federer are supporting social projects under the guiding principle ‘Giving Back’ while promoting the sport of tennis
• As a Global Partner, Mercedes‑Benz is providing G‑Classes as the Official Laver Cup Team Cars

Stuttgart/London.  Ahead of the Laver Cup 2026 in London, Mercedes‑Benz and tennis legend Roger Federer are continuing their joint social commitment through the Neon Legacy Initiative. Following projects in London, Vancouver, Berlin and San Francisco, this year’s focus is on providing direct support with tennis equipment. Through the Laver Cup Organization, Mercedes‑Benz and Roger Federer are donating 11,478 tennis balls to local tennis clubs and social initiatives in the British capital – one for every ace of Roger Federer’s career. The goal of the joint initiative is to promote sport within the community and enable easier access for children and young people to play tennis while inspiring the next generation of tennis players.

“Tennis has been such an important part of my life, and I’ve always loved seeing people discover the sport for the first time. Together with Mercedes‑Benz and the Neon Legacy Initiative, I hope we can encourage more young people to get on court, have fun and develop their own love for the game.”
Roger Federer, 20-time Grand Slam winner

“What makes Roger truly special is how effortlessly he brings together excellence and authenticity, values that are at the heart of who we are. That is why this partnership is so meaningful to us. Together, we want to make tennis more accessible and inspire the next generation of players through our joint Neon Legacy Initiative.”
Christina Schenck, Vice President Digital & Communications and Investor Relations, Mercedes‑Benz AG

The Laver Cup will take place at London’s O2 Arena from 25 to 27 September 2026. Mercedes‑Benz has been a Global Partner of the tournament since its inaugural edition in 2017. The Laver Cup is part of the ATP Tour and stands out for its unique team format, in which ‘rivals become teammates’. In addition to a shuttle fleet for officials and selected guests, Mercedes‑Benz is also providing the unique Laver Cup Team Cars. In London, a blue G‑Class will be the dedicated vehicle for Team Europe, whilst a red G‑Class will be available to Team World.

The Laver Cup is part of Mercedes‑Benz’s comprehensive involvement in tennis, which also includes its global partnership with the WTA in women’s professional tennis and selected ATP tournaments.

Contact:
Regina Kurbos, +49 151 5860 7954, regina.kurbos@mercedes-benz.com
Diana Deiß, +49 176 3098 0952, diana.deiss@mercedes-benz.com

Mercedes-Benz anniversary year “140 Years of Innovation”
Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes‑Benz has dedicated itself to constant innovation and to creating the world’s most desirable cars for customers. This ambition has driven every innovation – from the world’s first automobile in 1886 to the biggest product launch programme in the company’s history that is currently underway. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that runs through everything Mercedes‑Benz does: Welcome home.

Mercedes‑Benz is celebrating 140 years of innovation by driving three new S‑Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way, customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 Years of Innovation | Mercedes‑Benz Media” special and via the Mercedes‑Benz Community.

Further information about Mercedes‑Benz is available at www.mercedes-benz.com and on our
LinkedIn channel under Mercedes‑Benz AG | LinkedIn.
Press information and digital services for journalists and multipliers can be found on our
Mercedes‑Benz Media online platform at media.mercedes-benz.com.

Mercedes‑Benz AG at a glance
Mercedes‑Benz AG is part of the Mercedes‑Benz Group AG with a total of around 164,000 employees worldwide and is responsible for the global business of Mercedes‑Benz Cars and Mercedes‑Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes‑Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The brand portfolio of Mercedes‑Benz Cars includes the Mercedes‑Benz brand, as well as Mercedes‑AMG, Mercedes‑Maybach and the G‑Class product brand. Mercedes‑Benz AG is one of the world’s largest manufacturers of high-end passenger cars. In 2025 it sold more than 2.1 million passenger cars and vans. In its two business segments, Mercedes‑Benz AG is continually expanding its worldwide production network with around 30 production sites on four continents. Sustainability is a guiding principle of the Mercedes‑Benz strategy. Mercedes-Benz considers the impacts of its business activities across the entire value chain and takes economic, environmental and social aspects into account in equal measure.