Nadia Trimmel appointed Sales Director for Mercedes-Benz Vans UK

Milton Keynes, United Kingdom - Mercedes-Benz Vans UK has named Nadia Trimmel, currently Chief Operating Officer at Mercedes-Benz Malaysia, as its new Sales Director, effective 1 October 2026. She succeeds Sarah Palfreyman, who has left the business after four years in the role.

Nadia brings more than two decades of automotive experience across sales, marketing and aftersales, including leadership roles at Ford and Nissan South Africa. She joined Mercedes-Benz South Africa in 2014 as National Sales Manager for Vans and became Managing Director in 2017. In that role, she led the introduction of the brand's Retail of the Future agency sales model for private vans. In 2024, she moved to Mercedes-Benz Malaysia to guide the market through its own retail transition.

"I'm delighted to welcome Nadia to the UK team. She has led commercial vehicle businesses through significant change in multiple markets and knows what it takes to build strong, lasting relationships with retail partners and customers. That experience will be invaluable as we continue to strengthen our sales performance here in the UK.”

"I'd also like to thank Sarah for her commitment and leadership over the past four years and wish her every success for the future."

Iain Forsyth, Managing Director of Mercedes-Benz Vans UK

In her new role, Nadia will lead the UK Van sales division, working closely with the brand's nationwide Dealer network to grow partnerships and sales across its full range of diesel and electric vans.

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Contact:
Siobhan Brown, +44 7712 507 888, Siobhan.Brown@mercedes-benz.com 

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Mercedes-Benz Vans in the UK at a glance
Mercedes-Benz Vans has been manufacturing commercial vehicles for 130 years and today offers an award-winning range of cargo and passenger vehicles. With a dealer and authorised repairs network spanning 93 sites, the brand has built trusted customer relationships dating back to 1974 - supporting the businesses and community heroes who keep the UK moving.

Built on a commitment to reliability and partnership, Mercedes-Benz Vans delivers when it matters most, because whether you’re on or off the road, we’ve got your back.

Mercedes-Benz AG at a glance
Mercedes-Benz AG is part of the Mercedes-Benz Group AG with a total of around 164,000 employees worldwide and is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The brand portfolio of Mercedes-Benz Cars includes the Mercedes-Benz brand, as well as Mercedes-AMG, Mercedes-Maybach, and the G-Class product brand. Mercedes-Benz AG is one of the world's largest manufacturers of high-end passenger cars. In 2025 it sold more than 2.1 million passenger cars and vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with around 30 production sites on four continents. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes-Benz Group. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.