Media Advisory: New Mercedes-AMG model to debut at 2026 Goodwood Festival of Speed

Not for Publication

 A new model from Mercedes-AMG will be revealed on Thursday, 9^th July at the 2026 Goodwood Festival of Speed. The reveal will take place at 12:30 on the Mercedes-Benz stand, beside the First Glance Paddock.

Media and members of the public visiting this year’s Festival of Speed are invited to attend the reveal, which will be hosted by Tobias Just – Director of Product Management, Marketing and Customer Experience at Mercedes-AMG – and special guests.

Press information and images of the new model will be available on the Mercedes-Benz Media platforms
after the reveal.

[ENDS]

Contact:

Mercedes-Benz UK Press Office: press.office@mercedes-benz.com

Press information and digital services for journalists can be found on our Mercedes-Benz Media online platforms at media.mercedes-benz.com (global) and www.mercedes-benz-media.co.uk (UK)

Mercedes-Benz AG at a glance
Mercedes‑Benz AG is part of the Mercedes‑Benz Group AG with a total of around 175,000 employees worldwide and is responsible for the global business of Mercedes‑Benz Cars and Mercedes‑Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes‑Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes‑Benz brand with Mercedes‑AMG, Mercedes‑Maybach and G‑Class with their all-electric models as well as products of the smart brand. Mercedes‑Benz AG is one of the world's largest manufacturers of high-end passenger cars. In 2024 it sold around 2,4 million passenger cars and vans. In its two business segments, Mercedes‑Benz AG is continually expanding its worldwide production network with more than 30 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes‑Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes‑Benz Group. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.

Mercedes-Benz Anniversary Year “140 Years of Innovation”
Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA. With the new S-Class, the company continues the biggest product launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes-Benz does: Welcome home.

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.

Mercedes-Benz UK Ltd. at a glance
Mercedes-Benz UK is the sales and marketing organisation responsible for all Mercedes-Benz Cars and services in Britain. As well as selling cars, parts, and services, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey. Mercedes-Benz World has welcomed over three million visitors since it opened in 2006. The UK is also home to Mercedes-Benz High Performance Powertrains and the Mercedes-AMG PETRONAS Formula 1™ team.