Lamborghini and The Italian Excellence Code

NEWS

The film series investigates the concept of italianità, exploring how design, culture, and manufacturing intersect to create something unique to Italy. Across three distinct thematic chapters, Accorsi observes moments of Italian life to unpack the core components of the excellence code: taste, ingenuity, and flair.

The journey begins in an Italian piazza, where everyday interactions and environment reflect the nuanced choices of design and color that constitute taste. The exploration continues with the sport of fencing, demonstrating how precision, movement, sportiness, and technical know-how combine to form ingenuity. Finally, through the world of opera, the project examines flair, showing how performance, passion, and original drama give voice to Italian excellence.