Kia launches FIFA World Cup 2026™ Display Themes igniting global football fever
26 March 2026
- Kia introduces 16 newly added FIFA World Cup 2026™ Display Themes, expanding the collection to 17 themes inspired by the tournament
- Themes celebrate global passion for the FIFA World Cup 2026™, offering enhanced personalisation across ccNC‑equipped vehicles
- Complimentary downloads and usage available through the Kia Connect Store in the U.S., South Korea, and European markets through 31 August
- Unveiled campaign film: ‘Ignite Your Football (Soccer) Fever at Kia Connect Store’, capturing excitement and fan spirit surrounding the tournament
Kia Corporation has announced the launch of 16 additional Display Themes to celebrate the upcoming FIFA World Cup 2026™. Developed in line with the brand’s ‘Inspiration Connects Us All’ campaign, the new themes follow on from the FIFA World Cup 2026™ Global Display Theme unveiled in December, bringing even greater levels of personalisation to Kia vehicles.
The FIFA World Cup 2026™ Display Themes will be available for Kia vehicles equipped with the ccNC (Connected Car Navigation Cockpit) infotainment system[1] in the U.S., Europe, and South Korea[2]. The themes can be downloaded and used at no charge[3] through the Kia Connect Store and will remain accessible through 31 August, around the FIFA World Cup 2026™ timeframe. In Europe, the themes will be available starting 31 March 2026.
Minsoo Kim, Executive Vice President and Head of Global Brand & CX Division, Kia Corporation, said: “The new FIFA World Cup 2026™ Display Themes are Kia's special gift to our customers worldwide – a digital expression of our commitment to share FIFA World Cup 2026™ passion with global Football (Soccer) fans. I encourage them to experience these themes, which truly embody our brand message: 'Inspiration Connects Us All’.”
Which teams do the FIFA World Cup 2026™ Display Themes represent?
- Global Theme: Capturing the official colours and design language of FIFA World Cup 2026™, this inaugural theme debuted on 9 December 2025.
- 15 Country-Specific Themes (newly added on March 24): Feature the FIFA World Cup 2026™ host countries and participating countries – United States, Canada, Mexico, South Korea, England, Spain, France, Germany, Netherlands, Belgium, Portugal, Saudi Arabia, Brazil, Argentina and Australia.
- 49th Team Theme (newly added on March 24): Designed to support the ‘Kia OMBC Cup 2026™’, this theme honours the youth players selected as Official Match Ball Carriers who take part in the ceremonial opening moment by delivering the official match ball during the FIFA World Cup 2026™. It symbolises Kia’s support for the dreams of young athletes and its commitment to global harmony through challenge and exchange.
A commemorative campaign film, ‘Ignite Your Football (Soccer) Fever at Kia Connect Store’ builds on this theme even further, depicting the passion, fun and pride that supporters experience, from behind the wheel of the all-new Kia Seltos[4], the recently launched second generation of Kia’s globally successful subcompact SUV.
What are Kia Display Themes?
Kia Display Themes integrate distinctive graphics and design elements across the ccNC infotainment system, enabling owners to customise their vehicle displays and transforming the daily driving environment into a richer, more personal "fan-inspired zone".
Enhanced elements include:
- Customised cluster and infotainment display colors and graphics
- Customised navigation and driving information
- Animations that appear during vehicle start-up and shutdown
Designed with the signature colors of each team, the FIFA World Cup 2026™ Display Themes allow drivers to fully immerse themselves in the spirit of their chosen team. By transforming the in-car display into a symbol of team pride, Kia creates a more personalised and exclusive experience that lets fans celebrate their passion and connect with a global community of supporters.
What is Kia’s affiliation with FIFA?
Kia has been an official partner of FIFA, the global football (soccer) governing body, since 2007. As its official mobility partner, Kia will provide transportation, autonomous driving technologies and future mobility services at FIFA’s global events and tournaments until 2030.
What other Display Theme collaborations have been announced previously?
Kia has previously announced Display Theme collaborations with brands including Disney, Pixar, Marvel, Star Wars™ and National Geographic, and the NBA[5], allowing a wide range of Kia owners to personalise their cars to their taste.
Ends
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[1] Display Themes are only available on models that have the selected ccNC (Connected Car Navigation Cockpit) based infotainment system. In the U.S. market, the themes are applicable exclusively to vehicles equipped with 12-inch clusters and ccNC infotainment system. An active Kia Connect subscription is required to utilize Display Themes. Without an active Kia Connect subscription, Display Themes will not be operational. Once downloaded, Display Themes are limited to use on the specific vehicle tied to the download and cannot be transferred to other vehicles.
[2] The FIFA World Cup 2026™ Display Themes will be available in the U.S., European countries, and South Korea. Please visit the Kia Connect Store to confirm availability.
[3] In the U.S. market, customers are allowed up to two complimentary downloads of FIFA World Cup 2026™ Display Themes
[4] Availability may vary by individual market. Contact your local dealer for more information.
[5] The Disney, Pixar, Marvel, Star Wars™, National Geographic, and NBA Display Themes are available as paid purchases.
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