Sleigh what? KGM Birmingham to power Santa through Birmingham in award-winning Musso Saracen!

KGM Motors UK ho ho hopes you are ready, because Santa has called in reinforcements and KGM Birmingham has answered. After receiving a very special request from the North Pole, the team will be swapping reindeer power for pure horsepower, providing a KGM Musso Saracen to guide Santa through Birmingham and keep him right on track for every stop along the Moseley and Kings Heath Lions Santa Sleigh Routes.

The annual Santa Sleigh initiative, organised by the Moseley and Kings Heath Lions, is a long-standing and much-loved community tradition. Each year, volunteers guide Santa through neighbourhoods across the city as families gather to see the sleigh pass by and donate to local causes. With the Lions providing the sleigh and KGM Birmingham supplying the dependable Musso Saracen to tow it, Santa will be able to visit more families than ever across the 2025 schedule.

This year’s programme includes appearances at a wide variety of community locations. The tour began with the Longbridge “Christmas Lights Switch On” on Saturday 15 November and continues with visits to areas including All Saints Square, the Moseley area, Kings Norton, Longbridge Retail Park, Moseley Rugby Club, Sainsbury’s Maypole and several additional neighbourhoods throughout November and December. The Lions will accompany Santa at each stop while collecting donations that support grassroots initiatives and local charities across Birmingham.

Mark Daniels, Sales Manager at KGM Birmingham, said: “When Santa calls, you answer. We are proud to support the Moseley and Kings Heath Lions this year. Their Santa Sleigh Routes bring so much happiness to families in our community, and the positive impact the funds we raise for local causes. The Musso Saracen is powerful, reliable and perfectly suited to helping Santa complete his route and bring joy to many boys and girls.”

The KGM Musso Saracen is recognised as one of the toughest and most capable pick-ups in its class. With exceptional towing performance, strong build quality and the comfort needed to keep Santa relaxed during his busy schedule.

To learn more about the KGM Musso range or find your nearest KGM dealership, visit www.kgm-motors.co.uk/new-cars/musso/

-ENDS-

MADE IN KOREA
KG Mobility (formerly SsangYong Motor Company) is a Korean car manufacturer specialising in 4x4s, SUVs, MPVs and pick-up trucks. Established in 1954, the company began by manufacturing trucks, busses, and special purpose vehicles for the export market, establishing the strong and reliable DNA of its products on the market today. The headquarters for KG Mobility is in the Gangnam district of Korea’s capital, Seoul, and its principal vehicle manufacturing plant is currently at Pyungtaek, which has the capacity and latest technology to produce 240,000 cars per year. The company has invested in a new factory, in the same area, which is has been developed specifically for to accommodate the production of pure-electric vehicles (EV) and hybrid-electric vehicles (HEV).

The distribution rights for KGM Motors UK were acquired by Bassadone Automotive Group in 2011. KGM Motors UK operates as the official importer of KG Mobility vehicles, parts, and accessories in England, Wales, Scotland and Northern Ireland. KGM Motors UK rebranded from SsangYong Motors UK in January 2024 and has undergone a dramatic transformation. It has a strong growth strategy, with a firm focus on excellent customer service, value for money automotive solutions and the expansion of an evenly spread dealer network to 80-strong in 2025.

KGM Motors UK Limited

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