JEEP® brand becomes prime time sponsor for National Geographic in the UK in a campaign celebrating adventure and exploration

• Jeep® brand named prime-time sponsor of National Geographic Channel and National Geographic Wild in the UK and on Sky.
• Jeep® to serve as studio sponsor for various National Geographic content available on Disney+ for select months in 2026.
• National Geographic to collaborate on bespoke content and storytelling that will be distributed across National Geographic print, digital and social platforms from June to September 2026.

The Jeep® brand is sponsor of National Geographic in a one-year media collaboration designed to inspire audiences, spanning broadcast, streaming and branded content activity.

For the next nine months, Jeep is acting as the prime time sponsor of National Geographic Channel, National Geographic Wild and on Sky (both for linear and on catch-up) in the UK. Jeep® also serves as studio sponsor of various National Geographic content available on Disney+ during select months in 2026. The campaign will align the adventure-ready Jeep brand with the premium factual storytelling from National Geographic.

Jeep® worked with National Geographic Creative Works on a storytelling campaign to run from July to September 2026. The campaign involves the creation of branded content distributed across National Geographic’s print, digital and social platforms, using powerful, bold visual storytelling. The campaign showcases an authentic journey of discovery and reconnection, following National Geographic photographer Charlie Hamilton James and his son, Arthur, who is also studying to become a wildlife photographer. The pair load up in the new Jeep Compass to escape from the madness of modern life on an adventure to the Welsh countryside where they reconnect with nature in search of a shot of Arthur's favourite bird, the Red Kite.

As part of the collaboration, the deal extends the campaign to both National Geographic’s linear channels on Sky, and Sky’s on-demand service in the UK.

The campaign coincides with the UK launch of the Jeep Compass, a third‑generation C‑SUV is available with hybrid and fully electric powertrain options.

The deal was brokered by National Geographic Partnerships, Sky Media and Jeep®.

ENDS

Jeep® Brand

Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features, and versatility to people who seek extraordinary journeys. The Jeep® brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep® Wave, a premium owner loyalty and customer care program that is available to the entire Jeep® 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep® brand owners the utmost care and dedicated 24/7 support. The legendary Jeep® brand’s off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom and added 4x4 capability. All Jeep® brand vehicles will offer an electrified variant by 2025.

http://www.jeep.co.uk/

Contacts    

Manesh Taank, PR Manager      07841 569038                  Manesh.taank@stellantis.com       

Krystyna Perry, Head of PR         07710 062783                  krystyna.perry@stellantis.com