JAGUAR DEBUTS EXCLUSIVE CHROMATIC MOMENTS PROGRAMME AT THE BRITISH MUSEUM BALL

London Red: A Celebration of British Creativity

London Red is a colour inspired by Britain's cultural capital and Jaguar's own creative heritage. Drawing influence from London's iconic architecture, red‑brick streetscapes, gallery interiors and creative energy, the finish serves as a tribute to both Jaguar's past and its future ambitions. Developed exclusively by Jaguar's materiality and paint specialists, London Red celebrates 90 years of Jaguar creativity while expressing a bold vision for the road ahead. Rich, dramatic and unmistakably confident, the colour reflects the enduring connection between British artistry and Jaguar design.

One of Sixty

Just 60 Chromatic Moments vehicles will be produced worldwide. Each vehicle is meticulously hand‑painted and individually finished, transforming every example into a highly collectible expression of Jaguar's creativity. Bespoke detailing throughout the vehicle, including laser‑etched signatures and carefully curated design touches, reinforces the programme's emphasis on craftsmanship and exclusivity.