SPUDBROS AND CHORLEY GROUP HIGHLY COMMENDED FOR ‘BEST CONSUMER MARKETING CAMPAIGN’ AT BRITISH POTATO INDUSTRY AWARDS 2025

• Chorley Group Isuzu’s social media collaboration with SpudBros has been Highly Commended for ‘Best Consumer Marketing Campaign’ at the British Potato Industry Awards 2025.
• Viral campaign dubbed ‘A Mash Made in Heaven’ featured a SpudBros-branded Isuzu D-Max, achieving over 1.2 million views on TikTok.
• The award celebrates creative consumer marketing campaigns, championing British potatoes.

Chorley Group Isuzu and SpudBros have been Highly Commended for Best Consumer Marketing Campaign at the British Potato Industry Awards 2025 following the launch of their social media collaboration.

The campaign, ‘A Mash Made in Heaven,’ saw SpudBros trading 300 baked potatoes for an Isuzu D-Max, a light-hearted social media video that drew millions of views while championing British potatoes. The D-Max also tows the SpudBros ‘Tater Tram’ to events nationwide, capturing the theme ’Earthy spuds meet rugged pick-up prowess.’

Run by brothers Jacob and Harley Nelson, SpudBros is a family-run baked potato business with over 4.6 million TikTok followers, known for championing British baked potato pop-ups with humour and authenticity.  

Corporate Centre Manager at Chorley Group, Robson Broomhead, added: “We were blown away by the monumental level of engagement that our collaboration with SpudBros has achieved so far. The D-Max serves as a great fit for towing their famous ‘Tater Tram’ and looks stunning in the bespoke SpudBros decals. We are equally thrilled to have been Highly Commended at this year’s British Potato Industry Awards.”

Isuzu UK, regarded as the Pick-Up Professionals, builds tough, reliable vehicles ready for any challenge. The D-Max range offers up to 3.5-tonne towing, over 1 tonne payload capacity, and a 125,000-mile / 5-year warranty.

Founded in 1989, Chorley Group is a leading Isuzu dealer based in Lancashire, recognised for creative marketing and community partnerships. Recently, Chorley Group helped raise £40,000 for its local children’s hospice, Derian House, providing D-Max pick-ups to support operations during a Santa Walk fundraiser.

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ABOUT ISUZU
Founded in 1916 in Japan and established in the UK in 1987, Isuzu has built a reputation for delivering tough, dependable vehicles that work as hard as their owners.

Today, the award-winning Isuzu D-Max continues to set the benchmark for professional pick-ups, offering over 1 tonne of payload, 3.5 tonnes of towing capacity, and proven off-road capability with 4x4 drivetrain.

Supported by a 125,000 mile / 5-year warranty and 5 years of roadside assistance, every D-Max is built to take on the toughest tasks, day in, day out.

Isuzu are the Pick-Up Professionals, focused solely on building commercial vehicles that are Driven to Do – tough, strong, and ready for everything.