IT’S GAME ON FOR THE SHEEP GAME AND ISUZU D-MAX

• Eaglesham Garage announces continuation of its partnership with online farming personality, The Sheep Game.
• The Sheep Game documents Cammy Wilson’s life as a farmer, and recently launched The Beef Game, showcasing his latest foray into cattle farming.
• After putting over 22,000 miles on his Isuzu D-Max V-Cross in eight months, Cammy Wilson, creator of The Sheep Game, cited the pick-up’s reliability and toughness.

Eaglesham Garage is pleased to announce the continuation of its partnership with Cammy Wilson of The Sheep Game, a prominent online farming personality.

The Glaswegian Isuzu dealership provided an Isuzu D-Max in May 2025 to assist Wilson around his farm and document his experiences working with sheep. He lauded the pick-up’s comfort on long journeys, its everyday practicality and toughness around the farm, in addition to its towing prowess at full capacity.

As part of the partnership extension, The Sheep Game received a brand-new Isuzu D-Max V-Cross to further support Wilson’s work on the farm and his channel as lambing season fast approaches.

With over 400,000 YouTube subscribers and millions of active viewers watching his content, The Sheep Game is one of the leading online voices in the UK farming community.

Wilson’s content focuses on educating viewers about the challenges and rewards of UK sheep farming, using a humorous and informal approach to create engaging videos that have amassed over 200 million views since the channel’s inception in 2020.

Business Development Manager at Eaglesham Garage, Lucy Wilmont, said: “We are thrilled to be continuing our partnership with Cammy and supporting the ongoing growth of his platform with a new Isuzu D-Max. He certainly put his previous model to great use, clocking up over 22,000 miles in eight months without any issues. The feedback we have received about the vehicle has been fantastic, and we wish him many happy miles on his updated model.”

Regional Sales Manager at Isuzu UK, Alan Coyle, said: “The exceptional collaboration between Eaglesham Garage and The Sheep Game has showcased the impact of connecting with farming audiences through their partnership. Isuzu UK is proud to hear of the success of the D-Max on Cammy’s farm and endeavours to continue to deliver class-leading pick-ups for farmers.”

About Eaglesham Garage
Eaglesham Garage opened its doors in 1989 and has represented Isuzu UK for 23 years, bringing a wealth of experience and expertise in pick-up sales, servicing, and aftersales.

In recognition of the dealership’s pragmatic approach to partnerships and local initiatives, including its collaboration with The Sheep Game, Eaglesham Garage received Marketing Dealer of the Year and Regional Dealer of the Year at the Isuzu Dealer Awards 2025.

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ABOUT ISUZU
Founded in 1916 in Japan and established in the UK in 1987, Isuzu has built a reputation for delivering tough, dependable vehicles that work as hard as their owners.

Today, the award-winning Isuzu D-Max continues to set the benchmark for professional pick-ups, offering over 1 tonne of payload, 3.5 tonnes of towing capacity, and proven off-road capability with 4x4 drivetrain.

Supported by a 125,000 mile / 5-year warranty and 5 years of roadside assistance, every D-Max is built to take on the toughest tasks, day in, day out.

Isuzu are the Pick-Up Professionals, focused solely on building commercial vehicles that are Driven to Do – tough, strong, and ready for everything.